We were joined on the BFFF Business Conference by Myles Hopper, one of the founders, of Mindful Chef.
It was interesting to hear Myles explaining the ethos behind the brand and that healthy eating is central to their proposition.
Their fresh recipe boxes help consumers not only control their food waste but also encourage people to cook. However, they also see their frozen meal range as being central to their growth strategy. Indeed, Myles highlighted that frozen had played a key role in the growth they achieved in 2020.
Also, that frozen will be expanded into other meal occasions and it gives them the opportunity to place their products where there is consumer demand such as offices and gyms.
The presentation from this year’s Frozen Food Business Conference will be made available to all attendees. If you were not able to purchase a ticket, please contact Siobhan O’Callaghan.