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ICELAND BECOMES FIRST MAJOR UK SUPERMARKET TO SELL MINCE PIES FREE FROM PLASTIC PACKAGING

Iceland is offering its customers the choice of a plastic-free Christmas dinner with the launch of 42 products that have no plastic packaging, including its award-winning mince pies.

The Luxury Mince Pies, with plastic free packaging, will be in store from Monday 13th December and were recently awarded a Which? Best Buy so shoppers are guaranteed a delicious bite while they do their bit for the planet.

Over the last two years, Iceland has offered all three Christmas dinner courses in either plastic free or reduced plastic packaging, as part of its global-first commitment to remove plastic from all own label packaging.

The supermarket has continued to redevelop the packaging for a number of products to significantly reduce or remove plastic packaging in some of its Christmas favourites, including its Iceland Iced Christmas Cake, Iceland Christmas Pudding with both plastic-free products expected in store on 13th and 16th December respectively. 

Iceland’s new packaging solutions – which include cartonboard, parchment paper, foil trays and card packaging – will reduce the production and consumption of plastic, helping to further reduce the supermarket’s plastic footprint.

Richard Walker, Managing Director at Iceland Foods, said: “We’re delighted with what we’ve achieved this year – significantly increasing the number of products free from plastic packaging in our Christmas range. Our team continues to innovative in order to find alternatives to plastic, and it’s testament to their dedication and tenacity and to our suppliers that we are making real progress.

“Our mince pies are not just helping us win awards, but now they’re helping us to reach our target of eliminating plastic from our own-label range – making them a true Christmas gift this year.”

This follows Iceland’s latest commitment to be plastic neutral from 2022 by offsetting its entire remaining plastic footprint, and builds towards Iceland’s commitment of removing plastic packaging from its own label products.

For further information on Iceland’s plastic reduction progress to date, please visit sustainability.iceland.co.uk.

A full list of the range can be found below:

Plastic free Christmas products:

  • Iceland Luxury Mince Pies
  • Luxury King Prawn & White Wine Shells
  • Iceland Mini Steak Bakes
  • Iceland Mini Traditional Pasties
  • Luxury Lasagne bites
  • Luxury Mac & Cheese Pie
  • TGI Fridays Mini Lobster Mac & Cheese
  • Luxury British Easy Carve Extra Tasty Turkey Crown
  • Iceland Small Perfect Turkey Joint
  • Iceland Perfect Turkey Crown
  • Iceland Stuffed Perfect Turkey Crown with Chestnut and Cranberry Herb Stuffing
  • Iceland Perfect Turkey Crown wrapped in Bacon
  • Iceland Easy Carve Large Turkey Breast Joint
  • Iceland XL Perfect Turkey Crown
  • Luxury Festive Turkey Crown with Festive Stuffing Parcel
  • Luxury Easy Carve Stuffed Goose
  • Luxury Three Fish Roast
  • No Bull No Beef Wellington
  • Luxury Salmon En Croute
  • Iceland Stuffed Perfect Turkey
  • Iceland Turkey Breast With Bacon
  • Harry Ramsden’s 8 Battered Pigs in Blankets
  • Luxury Classic Trifle Slice
  • Luxury Black Forest & Chocolate Mousse
  • Luxury Hazelnut Dome
  • Luxury Chocolate Orange Cheesecake
  • Luxury Belgian Milk Chocolate & Praline Torte
  • Luxury Morello Cherry and White Chocolate Cheesecake
  • Luxury Raspberry and White Chocolate Gateau
  • Luxury Black Forest Chocolate Gateau
  • Luxury Raspberry and Lemon Meringue Stack
  • Luxury Toffee & Pecan Roulade
  • Luxury Raspberry and White Chocolate Cheesecake
  • Luxury Giant Chocolate Bar
  • Luxury Triple Chocolate Gateau
  • Luxury Ultimate Chocolate Log
  • Iceland Iced Christmas Cake
  • Iceland Christmas Pudding
  • Iceland Cheddar & Chilli Truckle
  • Iceland Smoked Cheddar Truckle
  • Iceland Wensleydale & Cranberry Truckle
  • Iceland Double Gloucester Chive & Onion Truckle
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