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ICELAND DELIVERS SHOPPING IN AMERICAN CADILLAC TO MARK THE LAUNCH OF ITS EXCLUSIVE ED’S EASY DINER RANGE ACROSS THE UK

Today, to celebrate the arrival of the exclusive frozen food range, Iceland ditched its usual delivery vans to deliver the dishes to customers in a classic American 1959 Cadillac. 19 new star-spangled products will land in stores and online from Wednesday 1st September.         

Exclusive to the frozen food retailer, the new Ed’s Easy Diner range features 19 American diner-style dishes including the Mac N Cheese Burger (£2.50, 237g). This modern Americana flavour combination of rich and creamy mac n’ cheese perched on top of a juicy beef burger is sure to be a hit with y’all.

Iceland is also serving up some absolute classics with inspiration straight from the Ed’s Easy Diner kitchen, with fan favourites such as Classic Hot Dog (£2.50, 225g), Smokey Joe Burger (£2.00, 209g) and Chilli Dog (£3.00, 275g) all joining the range too.

Those with a sweet tooth can also enjoy the delights of iconic American diner-style breakfast  dishes with the likes of Bacon & Maple Syrup Pancakes (£2.00, 155g), Breakfast Muffin (£2.00, 170g) and exclusive to Food Warehouse, why not try Ed’s Easy Diner Berries & Choc Pancakes (£2.50, 200g).

For more information about Iceland’s new American-inspired Ed’s Easy Diner range, please visit www.Iceland.co.uk

Full Ed’s Easy Diner product list:

  • Ed’s Easy Diner BBQ Chicken Bites (285g, £1.50)
  • Ed’s Easy Diner Breaded Chicken Bites (285g, £1.50)
  • Ed’s Easy Diner Cheese & Tomato Pizza (£1.25, 160g)
  • Ed’s Easy Diner Pepperoni Pizza (£1.25, 160g)
  • Ed’s Easy Diner Classic Hot Dog (£2.50, 225g)
  • Ed’s Easy Diner Chilli Dog (£3.00, 275g)
  • Ed’s Easy Diner Bacon & Maple Syrup Pancakes (£2.00, 155g)
  • Ed’s Easy Diner Sausage Pancakes (£2.00, 190g)
  • Ed’s Easy Diner Breakfast Muffin (£2.00, 170g)
  • Ed’s Easy Diner Chicken & Cheese Burger (£2.00, 206g)
  • Ed’s Easy Diner Smokey Joe Burger (£2.00, 209g)
  • Ed’s Easy Diner Mac N Cheese Burger (£2.50, 237g)
  • Ed’s Easy Diner Caramel Waffle (£2.00, 130g)
  • Ed’s Easy Diner Chocolate Waffle (£2.00, 130g)
  • Ed’s Easy Diner Double Decker (£1.75, 204g)
  • Ed’s Easy Diner Spicy Chicken Burger (£1.75, 186g)
  • Ed’s Easy Diner Double Cheeseburger (£1.75, 212g)
  • Ed’s Easy Diner Berries & Choc Pancakes (£2.50, 200g) – Exclusive to Food Warehouse
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