Oct 21st, 2021
2 mins
Following the successful meet the buyer event with M&S, we now have an opportunity for BFFF members to meet the Iceland buying team. As a leading player in the frozen food market Iceland’s NPD program is always strong and, in many areas, they have been industry leaders.
They are seeking contact with members with a focus on products that can fit into the Iceland range of exclusive brands, which is broken down into Casual Dining, Grocery Brands and Personality Brands.
Iceland are not only interested in developing current brands but any potential categories where BFFF members have interesting and unique NPD.
In the first instance we would ask all members to fill out the below form to express an interest in taking part in the event. We will then follow this up with a list of questions that we will agree with Iceland. We hope to run the event towards the end of November or early December.
Whilst this event is FREE to BFFF Members to participate, there will be a charge to non-BFFF members.
Fill out the form to register your interest:
