by Iceland Foods Ltd
Jun 28th, 2021
3 mins
BFFF
  • Iceland’s exclusive partnership with Cadbury sees two Dairy Milk Brownie products launch in store and online from Wednesday 7th July
  • The products include Cadbury’s classic Dairy Milk and Dairy Milk Caramel flavours and are priced at just £3.00

Supermarket Iceland and household confectionery favourites Cadbury have partnered to launch an exclusive range of frozen chocolate brownie desserts in stores and online from Wednesday 7th July. The duo of desserts feature classic Cadbury flavours in brownie form, including a Cadbury Dairy Milk Brownie (£3.00, 400g) and Cadbury Dairy Milk Caramel Brownie (£3.00, 400g).

Iceland Cadburys Brownies

Alastair Crimp, Sales Director at manufacturer, Vittles said “We’re so excited to have worked with Iceland, the experts in frozen, to recreate our world-famous Dairy Milk and Dairy Milk Caramel flavours in brownie form.

“It was important to us that we ensured we delivered the same, classic flavours that our customers know and love and we’re confident that we’ve managed to do so with these products.”

Iceland’s exclusive double act of Cadbury brownie desserts are frozen, so shoppers can simply defrost their chosen flavour to eat it cold or heat it up in the microwave within a just two minutes for an indulgently gooey brownie dessert.

Sally Bentley, Senior Desserts Buyer for Iceland, said: “We’re thrilled that we’ve been able to partner with such an iconic household confectioner like Cadbury to develop a twist on their classic Dairy Milk flavours with these products.

“As they’re exclusive to Iceland, there’s nowhere else that shoppers can get their fix of classic Cadbury Dairy Milk flavours in this new format.”

For more information, please visit: www.iceland.co.uk

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