Following the recent news that the average price of a weekly grocery shop has risen by 11.6%[1] in the past four weeks, Iceland has announced the launch of an unmissable 3 for £10 deal that could see shoppers save up to a third on the total price of three main meal items.

The supermarket has been leading the way in supporting customers through the cost-of-living crisis, with a number of initiatives to help struggling households; from the introduction of a 10% discount for all those over 60 earlier this year, to the setting up the Iceland Food Club which offers short-term microloans to those who are struggling to make ends meet while access to credit or additional financial support is limited.

And now, Iceland has revealed the launch of an amazing 3 for £10 deal in which over 200 of its most popular freezer filling items are included that could mean savings of up to £5 for shoppers.

There is a huge range of main meal meats included in the deal, with over 100 options to choose from including Iceland Beef Steak Mince (£4.25, 550g), Iceland Stuffed Chicken Breast Joint (£4.50, 525g) and Iceland Luxury Half Pounder Burgers (£4.00, 454g) – great staples in a number of popular family meals such as classic spaghetti bolognese, wholesome roast chicken dinner and, perfect for hot weather, burgers with salad.

And, with this new deal, any parents wanting to stock up on all three to prep meals for back-to-school time, could get them for just £10 – saving up to £5.

The deal even includes popular products that are fan favourites among kids and adults alike, such as Bernard Matthew Cooked Turkey Strips (£3.50, 400g), Chiquito Habanero Chicken Wings (£3.50, 600g) and TGI Fridays Ultimate BBQ Sausage (£3.75, 360g).

If your family are more fish fanatics than they are meat mad, Iceland’s new deal also includes over 60 fish options, with huge variety to pick from.

And the savings are even bigger, with a number of items’ original price being £5 or just under including Iceland Atlantic Cod Fillets (£5.00, 4pk), Iceland Cooked Seafood Mix (£5.00, 400g) and Iceland Salt & Pepper Squid Fries (£4.75, 325g).

This means that if a shopper were to buy all three from Iceland, they could save a third off the total price.

If you love a takeaway on at the weekend but don’t want to pay the price for one, there are a number of popular takeaway-style items included in the deal too, that will save you money and taste just as good as the real deal.

This includes Mexican, such as Chiquito Pulled Pork Burrito Bowl (£4.00, 460g) and Chiquito Spicy Chicken Enchiladas (£4.00, 550g), Japanese, with Yo! Hoisin Duck Bao Buns (£3.50, 224g) and Yo! Katsu Chicken Bao Kit (£5.00, 385g) and Italian, including Chicago Town Takeaway Stuffed Crust Pepperoni Large Pizza (£4.00, 645g).

Iceland has even gone so far as to include desserts in this extensive list of products included, with a selection of its delicious Magnum range included in the deal in flavours such as Magnum Classic Ice Cream (£3.50, 4pk) and Magnum White Chocolate (£3.50, 4pk).

This offer comes as Iceland recently announced its first-of-its-kind partnership with energy company, Utilita, which was formed to help households through what is expected to be one of the most expensive winters in history.

Called ‘Shop Smart, Cook Savvy’, the first of its kind partnership will help families better understand the cost of cooking, and identify the most economical cooking methods available to them to make budgets stretch further.

To view the full range of products included in this deal, please visit: https://www.iceland.co.uk/offers/famous-3-for-10

[1] https://www.kantar.com/uki/inspiration/fmcg/2022-wp-grocery-price-inflation-hits-new-peak-as-shoppers-navigate-533-annual-increase