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by Iceland Foods Ltd
Jul 27th, 2022
5 mins

Iceland came top for the second year in a row in the 2022 edition of the Good Housekeeping Food Awards for ‘Favourite Online Grocery Service’ voted by Good Housekeeping readers.

The supermarket has helped shoppers throughout the cost of living crisis with a variety of initiatives online including freezing the £1 value range, selling vegetables and everyday essentials for 1p, and free delivery on orders £40 and over. A number of ways Iceland shoppers have been able to benefit from its online offering.

Iceland also continues to be the only retailer to offer free next day delivery, seven days a week, which allowed customers and stores to cope under the pressure of several Covid-19 lockdowns and the strains of the pandemic, an initiative that Iceland has offered for years.

During this period Iceland also introduced a number of delivery slots to allow the vulnerable, NHS and care workers to have priority over their online shopping as they battled with difficulties, isolation and long shifts. Iceland also offers customers same day delivery as an additional service to support customers.

Angela Trofymova, Head of Food Testing at Good Housekeeping, said: “Iceland is top for this year’s Online Grocery Service category. Offering a wide range of both frozen and fresh produce at an incredibly reasonable price, it’s no surprise that they’ve triumphed in this category yet again.”

Plus, only last week, Iceland launched another sale. This time reducing prices on a selection of everyday essential items to help shoppers navigate the increasing cost-of-living, alongside a variety of summer food items. The offer was available online only at, until Friday 24th June 2022 with plenty of family favourites available to stock up on. 

David Devany, Chief Digital and Customer Officer at Iceland, said: “We’re thrilled to have won the Good Housekeeping Favourite Online Supermarket for the 2nd year running. To be recognised in this way for our online offering solidifies our commitment to our customers, especially with our online services.

“We’re continuing to innovate around our online and delivery options to support customer needs. We’ve seen a great response to our same day delivery service that has rolled out nationwide, and we continue to be the only supermarket that always offers free next day delivery when you spend £40 online. Combined with our great value promotions, exclusive brands you won’t find anywhere else, and our commitment to keep products at £1, we plan to continue supporting customers through the current cost of living crisis.”


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