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IGD SHARING LATEST RESULTS FROM THE REAL-LIFE BEHAVIOUR CHANGE TRIALS AT THE TECHNICAL CONFERENCE

Cathy Capelin IGD speaker at the technical conference

Cathy Capelin, the Head of Health and Sustainable Consumption at IGD is confirmed to speak at this year’s Technical Conference.

Cathy has worked in food and drink research for more than 25 years. As Head of Health and Sustainable Consumption at IGD, she works collaboratively with the food industry to deliver on IGD’s ambition to make healthy and sustainable diets easy for everyone. Prior to this, she led the Nutrition and Public Sector Division at Kantar Worldpanel for more than 10 years, with expertise in understanding consumer behaviour and the impact of government policy.

Since 2019 IGD has been conducting real-life behaviour change trials with retailers and the University of Leeds, testing what works and what doesn’t. This research enables the industry to build knowledge around how to shift diets, accelerating the pace of change in food retail and health policy. Cathy will share the results of the latest retailer trials on the role of promotion, signposting and placement.

To learn more about the full conference day programme click here.

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