We held another online meeting this week between the BFFF and frozen food federations of the USA, Germany, Holland and France.
The topic of this meeting was to review and discuss Communication Strategies for each of the countries attending.
It was interesting to hear how some federations are adopting social media with a very interesting overview from DTI (the German federation) into the use of an Instagram campaign.
Whilst in France a group of members have provided some impressive funding to generate a consumer campaign to support the frozen food industry. This has been co-ordinated to try and arrest a long-term decline in the market.
One of the outcomes of the meeting is we will share our library of high-quality photographs to support one another.
This meeting is one of a series we will hold through 2021 covering 3 key topics of Communication, Sustainability and Food Safety.
If any member would like more detail on these meetings, then please contact Siobhan.