by Brakes
Dec 11th, 2020
4 mins

The first vegan Jaffa Cake in foodservice leads the range

Brakes, the UK’s leading foodservice supplier, has launched a new range of cakes aimed at helping operators capitalise on the burgeoning vegan sector, which has grown by more than 400% in the past five years.

Leading the new range is a Vegan Jaffa Cake, the first in foodservice, which is complemented by four other cakes that mix the classic with the modern. The range provides operators with products that are not only vegan, but also taste great and offer excellent returns.

The full range of products in the range are:

  • Brakes Vegan Jaffa Cake
  • Brakes Vegan Salted Caramel cake
  • Brakes Vegan Choc Fudge Cake Pre-Cut
  • Brakes Vegan Cherry & Chocolate Dessert
  • Brakes Vegan Jam Roly Poly

Vanessa Baker, Category Manager Bakery, Desserts & Ice Cream at Brakes, said: “We’ve developed a fantastic range of vegan products, which do not compromise on taste or quality and will help our customers take a slice of this increasingly lucrative sector.  Over the past few years, Brakes has stood out from the competition when it comes to developing innovative, tasty award-winning products and this range is no exception.

“The growth in vegan products has been exponential and it shows no signs of stopping.  It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible. Having a great vegan range is an important part of that.  However, the beauty of these products is that while they are suitable for vegans, they offer the best of all worlds: a great tasting product that consumers will love, and which will be a fantastic addition to any menu in its own right – with the added advantage that they are also suitable for vegans.”

Baker continued: “Our research has shown a growing trend towards a familiar, nostalgic comfort food which has been driven by COVID-19.  Our flagship vegan Jaffa Cake is perfect for that.”

Henry Franklin, National Account Manager, Mademoiselle Desserts, which worked with Brakes to create the Vegan Jaffa Cake, said: “We wanted to create a cake that wasn’t just vegan, but would perform well in its own right.  In consumer trials, the feedback we received was amazing, and completely supported our belief that this is going to become a firm favourite on menus across the country.”


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