Kerry Foods identifies health opportunity in frozen ready meals
New Men’s Health Kitchen range to offer protein rich meal solutions
Kerry Foods is launching a new range of frozen ready meals under the Men’s Health brand. The ‘Men’s Health Kitchen’ range will be rolled out across national retailers from April and is designed to appeal to fitness orientated and nutritionally engaged men.
Staying true to Men’s Health’s core nutritional values, the nine bold recipes all contain at least one of your five a day, are a source of fibre, high in protein and low in fat, sugar, salt, and oil. With an RRSP of £3 for a 425g meal, the premium range is positioned as a healthy alternative for time poor consumers.
Kerry Foods brand manager, Charlotte Bourne, comments: “Men’s Health is considered the ‘epitome of health’. As it is so highly regarded for food and nutrition advice, the brand resonates strongly with readers, making them the perfect partner. The new range will make it easy for health-conscious, male shoppers find the right meals to help them progress with their lifestyle goals.”