Lamb Weston’s Hot2Home^TM claims Silver at the BFFF Awards!

At Lamb Weston we’re excited to announce that our revolutionary Hot2Home^TM Fries has scooped a Silver Award in the British Frozen Food Federation’s (BFFF) Product Awards 2019.

The awards showcase the finest innovations and product excellence across the frozen category, culminating in a glittering awards event at the Park Lane London Hilton in June.

Hot2Home – launched in the UK last year and currently shaking up the world of fries delivery by keeping fries hot and crispy for an amazing 20 minutes – won Silver Award for Foodservice Best New Ingredient, Component or Accompaniment Product.

Andrea Deutschmanek, Lamb Weston’s Country Marketing Manager UK & ROI, said: “We’re so thrilled with our Silver Award!  It’s an honour to receive this recognition of our pioneering product, invented to solve the problem of cold, soggy fries – a wasted opportunity for operators in a skyrocketing home delivery market.  Hot2Home is an exciting, innovative solution which can boost sales, increase consumer satisfaction and create a more profitable home delivery business.

“Being inventive is part of our customer promise – that’s what they know and love us for.  We understand our customers’ business, we are always exploring, imagining a better way.”

Hot2Home Fries works in a winning combination of two parts: newly developed fries with a special ultra-thin starch coating (a closely-kept secret recipe!) to ensure they stay crispy and flavourful longer – plus a patented packaging that works with the fries coating to stay hot and crispy for 20 minutes.

The foodservice awards are well respected throughout the catering industry as all the entries are impartially judged by representatives of the prestigious Craft Guild of Chefs, who, as executive chefs, catering managers and recipe developers, are expert in their field and uncompromising in their assessments of the entries.

Richard Harrow, BFFF Chief Executive, said: “Our Product Awards are testimony to the dynamism and development within the frozen category.  Standards were exceptionally high, showcasing the very best in new product development and innovation.  I’ve been really encouraged by the number of businesses and brands putting their products forward, which speaks volumes about the confidence they have in their offering, as well as the future of frozen.”

For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk , call 0800 963962 or email us at salesUK@lambweston.eu