We have received the latest 52-week Kantar data to 5 Sept 2021. The frozen category is still significantly larger than pre-pandemic sales in 2019, with value being up by 14.5% and volume 10.6%. The value performance is above that for Total Grocery (+13.1%) and Fresh & Chilled (+12.4%). We are still seeing both value and volume growth over the 52-week period at +3.9% and 1.8% respectively. However, the category is behind the value growth of Total Grocery (+4.0%) and Fresh & Chilled (+4.9%)
Over the 12-week period ended 5 September Total Grocery (-2.7%), Fresh & Chilled (-1.2%) and Frozen (-3.6%) are in decline as sales move from retail and into out of home consumption. Across the 9 categories monitored 7 remain in value and volume growth.
For a more detailed analysis of the data members can access the BFFF Presentation by following this link.