by BFFF
Jul 25th, 2016
2 mins
BFFF

MARS CHOCOLATE DRINKS AND TREATS LAUNCHES FROZEN DESSERTS RANGE

Mars Frozen Desserts RangeMars Chocolate Drinks and Treats (MCD&T) has launched a range of frozen desserts featuring three of the nation’s favourite confectionery brands – MCD&T, MALTESERS Pavlova and MARS Dessert Bar.

MCD&T have been working alongisde Coppenrath & Wiese to develop these three new frozen desserts, bringing creativity and innovation to the frozen dessert market.

The TWIX Cheesecake offers a creative new twist on the classic layered chocolate bar with  a crunchy biscuit base, a creamy cheesecake filling, a layer of caramel, topped with chocolate sauce and chocolate covered biscuits.

The MALTESERS Pavlova is a meringue case filled with malted cream, topped with chocolate sauce and decorated with Maltesers.

The MARS Dessert Bar boasts layers of delicious chocolate sponge, mousse and caramel, covered in milk chocolate.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats says: “Innovation is a key factor in maximising sales and driving growth within this category. Our frozen desserts range combines the great taste of these familiar brands, with an exciting twist to offer consumers something new and different.”

TWIX Cheesecake, MARS Dessert Bar and MALTESERS Pavlova are available now.  RSP: £2.99.

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