Feb 25th, 2016
5 mins

New Casual Dining Range to Help Kitchens Claim Their Slice of a £5bn Market

Moy Park Foodservice is introducing an exclusive new Casual Dining Range – a ten-strong line up of chicken products created to help operators take a slice of the £5bn market for de-formalised dining^.

Pulled Drum ShankFrom unique British Chicken Ballotine and Katsu Curry Chicken Melts to Buttermilk Wings and Smoky BBQ Chicken Shanks, the chef-inspired innovations have been developed and perfected following extensive trend research to help keep operators one step ahead in a burgeoning market.

With the demand for chicken showing little sign of slowing – chicken is eaten on a staggering 6.3 billion occasions a year* – the new range is a win-win for operators looking to profit.

Proper BurgerFrannie Santos-Mawdsley, Senior Customer Marketing Manager, European Foodservice, Moy Park explains: “In the dynamic, fast paced world of casual dining there is a consumer expectation for food concepts that offer something new and exciting. Backed by a weight of insight, our new Casual Dining Range offers busy kitchens just that! An innovative, consistent and fresh take on chicken, adding personality and profitability to menus.

“Tapping into key trends such as Americana, street-food and spiciness as well as traditional British favourites with a twist, the range enables busy kitchens to quickly and simply create standout dishes that don’t compromise on taste and quality – the biggest consumer driver of them all!”

Moy Park Foodservice’s Casual Ding Range consist of ten products including: new Chicken Ballotine – succulent British Red Tractor chicken thigh, de-boned, filled with a tasty pork, sage and onion stuffing and wrapped in bacon. A traditional mini roast with a seriously premium twist that taps into the popular carvery market.

Moy Park’s Katsu Chicken Curry Melts, flip the Japanese classic on its head with a hot and sweet katsu curry sauce wrapped in succulent chicken breast and golden fried in breadcrumbs; perfectly fried Buttermilk Chicken Wings are crisp and juicy all at the same time while Moy Park’s authentic Smoky BBQ Chicken Shank takes the hard work out of this classic American dish.

Supplied frozen, the range also includes: delectable Tomato and Mozzarella Chicken Melts, Southern Spiced Chicken Thigh Burger, Nacho Cheese Steak, Garlic & Cracked Black Pepper Koftas, Mexican Koftas, and a Gourmet Herb Crusted Chicken Burger.

Each can be made plate-ready in a number of ways with the absolute minimum of fuss and wastage.
Moy Park Foodservice is trusted by wholesalers, chefs and caterers throughout the UK and Ireland to deliver innovative, high quality frozen chicken products. A specialist in convenient, consistent menu-making solutions, everything the company does is backed by in-depth market insight, chef expertise, and years of foodservice experience, helping it to produce class-leading products that work harder for sites across all channels in hospitality.

^ NPD Group

*BPC 2015

For more information on the new Moy Park Casual Dining Range visit


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