NEW DAWN CAMPAIGN LOOKS AFTER TODAY’S CLASSICS & TOMORROW’S TRADITIONS

Dawn Foods is looking after the past, present and future of bakery, with a new European-wide campaign to support artisan bakers as well as caterers in re-inventing traditional classics. As part of the campaign, bakers and caterers also have the chance to win £1000 worth of Invicta bakeware.

Partnering with Food Historian Seren Evans-Charrington and University College Birmingham (UCB) student Laura Gibbons, the ‘Creating New Traditions’ campaign will combine historical expertise with new industry talent, to produce contemporary new takes on sweet bakery items that will be launched as bakery recipes this year.

The partnership competition with Invicta will give one lucky artisan baker or caterer the chance to take full advantage of Invicta’s bespoke service to find product solutions to match their unique requirements, from Invicta’s range of metal bakeware and racking or any of the company’s Food Industry Supplies (FIS) plastic products and equipment.

As part of its commitment to nurturing a new generation of young bakers, Dawn Foods has partnered with UCB, and appointed Laura Gibbons – a final year Bakery and Patisserie undergraduate at the university – as the company’s first Student Ambassador.

Working with Dawn Head Application Chef, Robin Loud at Dawn’s Evesham-based site and UCB, Laura has been focusing on recipe revivals of traditional sweet products which will launch as a series of bakery recipes throughout 2017.

With Seren Evans-Charrington exploring the background to traditional bakery favourites and Student Ambassador Laura bringing a fresh approach with new twists to flavours, textures and formats, Dawn has created a wealth of recipe ideas to inspire bakers which include a Battenburg Mousse, Trifle Bar and Black Forest Domes.

Recipes developed by Laura and Robin and insights from Food Historian Seren Evans-Charrington are available to download at www.dawnfoods.com where details of the competition with Invicta Bakeware can also be found.