New Frozen Vegan Range from Wellside

Riverside Foods, specialists in delivering premium quality, convenient frozen food products to the UK foodservice and wholesale sectors, have launched a range of frozen vegan pastry products, under their new brand Wellside foods.

The range includes Wholegrain Croissants and Multigrain Croissants with Nettle plus Ready to Use Puff Pastry in blocks and sheets. All of the products are vegan using vegetable derived fats and are perfect for caterers looking to satisfy the needs of the growing vegan market. The products are made with the highest quality GM free ingredients and are accredited by the European Vegetarian Union, the equivalent of the Vegan Society in the UK.

Managing Director Leigh Morris said “We are delighted to be able to offer a vegan range to satisfy this growing consumer need. The vegan pastry products are produced using vegetable fats as opposed to butter but they retain that delicious buttery taste and flaky texture that you’d expect from pastry so vegans and non-vegans alike will all enjoy these products which are quick to cook from frozen and perfect for caterers.”

Available in cater size and retail pack sizes.  Call now for further information or to order, on 01691 839288 or email enquiries@wellsidedirect.com

The UK Meat Free food market was valued at £572m in 2017 and is estimated to grow to £658m by 2021*. Over a quarter of Brits have reduced their meat consumption and Mintel say that 11% of Brits have followed a vegan diet at some point. The Vegan Society states that there are 600,000 vegans in Great Britain which has quadrupled from 2014 to 2018**.  So why is everyone going vegan and what can caterers do to satisfy this growing consumer need? The main reasons given for being vegan surround concerns for animal welfare and the environment, but people are also trying veganism for health and weight reasons.

* Source: Mintel ‘meat free food’ report, UK, May 2017

** Source: The Food & You Surveys, organised by the Food Standards Agency (FSA) and the National Centre for Social Science Research (Natcen) and Ipsos Mori survey, commissioned by The Vegan Society, 2018