by AAK International
Mar 18th, 2026
2 mins
BFFF

Liam Launders is Head of Sales at WTA Group, a UK-based freight forwarder and supply chain management company specialising in the transportation of food and beverage products. WTA Group is a family owned business formed over 100 years ago based in Manchester with a strong heritage in supporting international trade. Liam has been with WTA for five years. He began his journey in the import operations department before moving into the key account management team, where he later stepped into an interim leadership role. Around a year ago, he was given the opportunity to lead the company’s sales function as Head of Sales. With more than ten years of experience in freight and logistics, Liam has worked across all major modes of transport and developed a broad understanding of international supply chains and the challenges businesses face when moving goods globally. Outside of work, Liam enjoys walking his Springer Spaniel, Maguire, in the hills of the Peak District, dining out, and discovering new craft beers.

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