WINNING WITH WHITEBAIT:

PARAMOUNT’S MSC WHITEBAIT WINS FOODSERVICE PRODUCT OF THE YEAR

Paramount are delighted to announce their MSC H&G Coated Whitebait has been awarded Foodservice Product of the Year and Best New Fish Product at the British Frozen Food Federation Product Awards 2019.

Paramount have been a trusted supplier of Whitebait and Blanchbait to the UK foodservice market since they started trading over 30 years ago. But as a growing business, their focus is firmly on the future. MSC-certified Headed & Gutted Whitebait proved the perfect next step for the Devon-based independent family business.

Aligned with evolving consumer tastes, they are designed for consumers who prefer not to eat the whole fish. Delicious in a variety of on-trend and competitively priced dishes, from seafood wraps and burgers to a simple starter served with tartare sauce and a slice of lemon.

Equally important to the business, which holds sustainability at its heart, the Whitebait are MSC-certified, with full MSC Chain of Custody traceable from boat to plate. The Marine Conservation Society (MCS) Good Fish Guide rates Sprat from this fishery as a ‘Best Choice’, meaning the fishing stock is well managed and harvested with a low impact on other species and the environment.

To get your hands on this delicious and sustainable product of the year, as judged by the BFFF and Craft Guild of Chefs, contact:

• For Wholesale, Debs Casey-Smith: debs@paramount21.co.uk / 07747 560 098
• For National Accounts, Kirstie Hichens: kirstie@paramount21.co.uk / 07966 959 038

For further marketing information and high res imagery contact:

• Jenny Kenyon: jenny@paramount21.co.uk / 01626 837 650