Pecan Deluxe Candy (Europe) Ltd is marking a major milestone this year — its 25th anniversary — celebrating a quarter of a century of innovation, growth, and success in the European confectionery industry.

Established in 2000 as a fully owned UK subsidiary of the US-based Pecan Deluxe Candy Company, the Yorkshire manufacturer has evolved from a modest operation into one of Europe’s most dynamic and trusted suppliers of sweet inclusions and toppings for the food and beverage industry. From cookie dough, fudge and praline nuts to brownie and cookie pieces, Pecan Deluxe’s ingredients add indulgent texture and flavour to a host of household-name products enjoyed by consumers across the UK, Europe and the Middle East. The company has also become a reputable and trusted supplier to numerous retailers, Quality Service Restaurants (QSR’s), casual dining and food service chains.

Prior to its acquisition by Pecan Deluxe, the Sherburn-in-Elmet based company operated under the name Harriet Websters, specialising in the production of fudge. Since the change in ownership, substantial investments have been made in both innovation and workforce development, facilitating the company’s expansion into bakery, chocolate, and confectionery production to meet increasing market demand. A major £3 million factory extension in 2018 enhanced manufacturing, warehousing, and logistics capabilities, while the continued emphasis on innovation resulted in the successful launch of the ‘Bling’ range in 2021 — allowing Pecan Deluxe to offer its range of premium ingredients to smaller businesses and catering providers through ecommerce and wholesale distribution channels.

Managing Director Graham Kingston said:
“There are great plans afoot and many more developments in the pipeline. We operate in a fast-paced industry, and we’ll continue to stay ahead of food and beverage trends to bring innovative, high-quality products to market. Watch this space!”

The European celebrations form part of a truly global moment for the Pecan Deluxe family. Founded in 1950 by Texan ice cream retailer J.C. Brigham, Pecan Deluxe began by creating a range of candies to be used in Brigham’s own scoop shops. Over seven decades later, the family-owned company has become a global leader in inclusions, expanding its international footprint with state-of-the-art facilities in Dallas, Texas (celebrating an impressive 75 years in business in 2025), Yorkshire in the UK, and Pak Chong, Thailand (celebrating its 10th anniversary this year).

With all three Pecan Deluxe sites achieving landmark anniversaries, 2025 is truly a year to celebrate. Pecan Deluxe Europe marked its ‘official’ 25th birthday earlier this year with a visit from President Jay Brigham, a spectacular cake and celebrations for all staff.  

But while 2025 is a year for celebration, the business is already focused firmly on the future. Under third-generation President Jay, Pecan Deluxe continues to push boundaries — from pioneering popping boba production outside Asia to doubling the size of its Thai operations in response to rising demand. 

A quarter of a century on, Pecan Deluxe Europe remains committed to its founding principles: quality, creativity, and a people-first culture that continues to drive its sweet success story forward.