by Meadow Vale Food Group
Jun 13th, 2024
7 mins

Football might not be coming home to Wales this summer but for fans of Scotland and England excitement will be at fever pitch for the upcoming Euro 2024 tournament in Germany!

As fans flock to their local pubs, bars and fan parks to watch the matches their attention will wander to what foods will best compliment their half time refreshments. Here at Meadow Vale we have you covered with an array of top quality added value frozen poultry lines ready to win big for your business.

Quickness & Quality

For many QSR’s, pubs and bars showing the football this summer the need to provide a decent food offering will become extremely important given the expected increased footfall whilst the matches are on. All of Meadow Vale’s top selling lines are quick cook from frozen meaning those of you looking to cater for more heads over the course of a 90-minute match can do so quickly and efficiently.

Our Homestyle Chicken range features everything you could need for the best footy grub going. From fillets and strips to shredded and bites, you can offer everything from delicious chicken burgers and loaded fries to sharing platters of chicken strips and dips that everyone can get involved with.

As well as the tried and tested pub grub you could also look to go down the route of enticing punters in with a great offer. Beer and wings would do the trick, and all of our Meadow Vale wings can be deep fried in a matter of minutes allowing you to offer up 3 unique flavours of BBQ, standard Hot & Spicy and Crispy Hot Wings to hungry football fans.

Authentic Menu Ideas

One way to draw a crowd and increase food sales during the tournament is to offer something unique to the teams that are playing or more simply to the country that is hosting. With this year’s tournament being played in stadiums all over Germany you could use our Meadow Vale Crispy Chicken Schnitzel to add some Deutsche delights to your menu.

This mouthwatering 200g flattened breast fillet will allow you to serve a traditional Schnitzel with fries and gravy or you could get creative and include it in a chicken burger topped with fresh salad and some sauerkraut! The opportunities to tweak your menus for this 5-week football frenzy are endless, it’s all about knowing your audience and catering accordingly.

The Rise Of The Fan Park

Over the past few tournaments we’ve seen a sharp rise in the amounts of pop-up fan parks that are created with the sole purpose of drawing large crowds of fans to one place with the goal of maximising food and drink sales over the course of the match.

If you’re a food truck operator working at one of these venues this summer then you too can maximise on profits by using Madow Vale produce. Chicken is the UK’s favourite protein, so ensure you have at least one offering that will satisfy the crowds.

Not only can all our Homestyle and Meadow Vale chicken lines be deep fried but they also quick cook from frozen in combi ovens, merry chef’s and pizza ovens too, ensuring whatever your set-up you’ll be covered come peak periods of trading.

Don’t Miss The Target

As we head to the business end of the preparation phase for this bumper summer of footballing action if you have any questions about how Meadow Vale products can score you a winner then please just reach out to our development chef via our online contact form or call us on 01978 666100.

We can help you with everything from designing menu ideas and providing imagery for your socials and menus to promote the new meals. There’s an open goal right in front of you to have a great start to your summer trading period, so get your head down, aim straight and hit the back of the net with Meadow Vale today!


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