Seafish UK (Stand N3950 at IFE 2026) is marking a year of strong growth, industry recognition and expanded partnerships, following a standout 2025 that built on long-standing relationships across retail, foodservice and the wider seafood sector.

The past 12 months saw the business strengthen its presence across multiple channels, supported by product innovation, award recognition and an increasing focus on community engagement.

Strengthening partnerships and community links

In 2025, Seafish UK became official Club Partners of Hull FC and Club Ambassadors for the Hull FC Foundation. The partnership reflects deep family and regional ties, with the Carter and Acklam families having long-standing connections to the club and its community.

Through the Hull FC Foundation, Seafish UK has supported grassroots programmes and initiatives designed to create lasting local impact, reinforcing its commitment to investing in the communities that support the business.

Growing digital engagement

Seafish UK also saw continued growth across its digital platforms in 2025, reaching several milestones:

• LinkedIn: more than 2,000 followers
• Instagram: more than 1,000 followers
• The Latest Catch newsletter: more than 1,000 subscribers

The business says this growth reflects meaningful engagement with customers, partners and peers across the food and drink industry.

Standout products and retail performance

Several products emerged as strong performers across retail and foodservice during the year, including:

• Ocean Bistro Beer Battered Cod Goujons
• Nanna Carter’s Battered Haddock Burgers
• Nanna Carter’s Jumbo Seastars
• Lidl Deluxe Chunky Cod & Haddock Fingers

Retail was a key focus in 2025, with eight new product launches across major partners. These included Lidl GB, Iceland | The Food Warehouse and Heron Foods, alongside the return of popular seasonal and limited-edition lines.

Accreditations and awards

Seafish UK continued to hold a range of recognised industry accreditations throughout 2025, including MSC Certification, BRCGS Accreditation, British Frozen Food Federation membership, Sedex membership and Quality Food Awards recognition.

The business also received multiple awards during the year, including honours from the British Frozen Food Federation, the Quality Food Awards and the Halloween Free From Awards.

Industry engagement and events

Seafish UK maintained an active presence across key trade shows and industry events in 2025, including exhibiting at IFE, attending Seafood Expo Global in Barcelona, and participating in conferences and buying group meetings across wholesale and foodservice.

Building on this momentum, the business is planning an expanded trade show presence in 2026.

Looking ahead to 2026

As Seafish UK looks ahead, plans are in place for new retail and foodservice launches, further product development and continued growth in community partnerships. Work is also underway on a refreshed look for the Sheltie range, with new products and packaging set to launch in 2026.

Seafish UK will be exhibiting at IFE 2026 on Stand N3950, where visitors will be able to find out more about the business, its brands and its plans for the year ahead.