SIMPLY FRIES INSPIRES CHEFS

Creative dishes for food-to-go

Potato manufacturer Farm Frites is continuing its focus on creative recipes to support operators trying to create take away and home delivery menus through the Coronavirus crisis.

It’s #SimplyFriesProfitRise campaign was launched to support sustainable use of store cupboard ingredients for profitable kitchens producing minimal wastage. The campaign was an extension to its annual sustainability reports and reaction to the increasing prices seen with ingredients recently.

“In these testing times for foodservice and hospitality, our Simply Fries campaign could not be more relevant and we are putting more support behind it,” explains Nic Townsend, trade market marketer for Farm Frites UK & Ireland.

“We have produced recipe cards and will be sharing this inspiration through recipes and step by step videos on our social channels. There are so many considerations when it comes to a takeaway menu; cost, ease, convenience and the suitability of delivery for certain product types.

“We want to support businesses who are going through this process to extend or set up their takeaway menus. When ingredients are scarce and in low supply, we aim to help maximise sales and maintain a level of business in these challenging times.”

The recipes find a use for a range of vegetables, proteins and spices and sauces; whether mixing into mash, layering over fries or wedges, making alternate burgers or pancakes with potato cakes and a host of other inspiring ideas. There are even recipes which mix ice cream and fries for those with a sweet tooth.

“We have always thought that almost anything goes when it comes to loaded fries and in these challenging times cost effective dishes like this seem to hit the spot. We are looking to be inspired as much as inspire and would love to see everyone’s lockdown delights!” concludes Nic.

Follow Farm Frites on Instagram @farmfritesuk and share with #SimplyFriesProfitRise.