Meadow Vale Foods are delighted to announce that our Sizzling Shawarma Chargrilled Chicken Boneless Thigh saw off fierce competition to win Gold in the category of Best New Meat Main at the annual British Frozen Food (BFFF) Awards held in London last week.

The award is testament to the quality of the Sizzling Chicken range and rounds off our most successful launch of a new brand to date. The BFFF is celebrating its 100^th year anniversary in 2024, and these annual awards are the most prestigious in frozen food, having been set up in the late 1980’s to reward the most innovative and creative frozen food products to enter the market each calendar year.

Speaking of his delight at winning the award, Meadow Vale managing director Nigel O’Donnell stated,

“We are absolutely thrilled to win such a coveted award, and it is testament to the overall quality of our latest Meadow Vale Foods range, Sizzling Chicken. 

We were particularly pleased with the judges’ comments, including, good flavour delivery and holds its shape and texture well, excellent portion sizing, very consistent and high-end packaging. 

A lot of time and effort has gone into the conception of this highly exciting and innovative new range of fully cooked chargrilled chicken, and it acts as a fine example of how a collaborative effort to create something industry leading can yield great success.”

The Sizzling Chicken Shawarma Boneless Thigh brings flavours of the Mediterranean direct to the kitchens of many businesses in the food service industry, and speaking on the award win our Development Chef Christoper Moyes said,

“I’m delighted that the Shawarma Boneless Thigh won Gold at the BFFF awards as it’s a great product that has been extremely well received by chefs and other food service professionals right across the country. 

The feedback we’ve received has been extremely positive with lots of praise for the full depth of flavour that comes from a frozen product. The brand-new Sizzling Chicken range is delivering a bold and exciting set of products to the market, opening up a wide range of exciting new menu options that can be created quickly back of house, with all the benefits of a premium, fully cooked, quick cook from frozen product. Winning such a sought-after award will only support the range to go from strength to strength.”

This award for the Sizzling Chicken Shawarma Thigh is the latest Meadow Vale product to win big at the BFFF awards, with recent accolades for the Homestyle Salt & Chilli Shredded, Meadow Vale Vegan Chick’n Strips and our Homestyle Salt & Pepper Shredded Chicken.

To request a sample of our award winning Sizzling Chicken range please follow the link HERE, and for all other enquires about how Meadow Vale’s award winning chicken can provide a boost to your business our Development Chefs will be happy to take all enquiries HERE.