Jun 30th, 2017
5 mins

Speciality Breads’ New Rustic Brioche Hits The Market

Artisan baker Speciality Breads has further bolstered its award-winning brioche offering in time for the busy barbecue and burger season with the launch of a new Rustic Brioche Roll.

The new Rustic Brioche Roll is flavour-rich, incredibly versatile and boosts Speciality Breads’ already impressive brioche roll range, which includes traditional glazed, black pepper, sesame seed-topped and mini sliders.


A great way of mixing up the burger menu ahead of National Burger Day on the 24th August, the new hand finished Rustic Brioche Roll is made with free range eggs and butter.  Each roll is 100g, has a unit price of approx. 60p and come boxes of 40.

Perfect for an array of fillings from sausages to scallops, Speciality Breads’ lovingly made range of brioche rolls allows chefs and operators to tap into the trend for personalisation by offering customers the option of building their burger, literally from the bread up.

Simon Cannell, Managing Director of Speciality Breads, said:

“This new Rustic brioche perfectly compliments our brioche range, which can stand alongside the finest fillings around and cater for all handheld meal situations.  With personalisation a core trend in foodservice, I believe our brioche roll range offers a huge opportunity for pubs, bars, cafes and restaurants to introduce and push ‘Make your Own’ burger concepts and promotions.  These types of menus create real excitement from consumers at the table, are great for the up-sell and often end up on social media so can be a fantastic point of difference.”

Speciality Breads

Established in 1996 in Margate, Speciality Breads provides an ever-growing, artisan selection of over 100 freshly frozen breads, which are hand-made by the company’s master bakers using Red Tractor certified British flour.   The company distributes its products to a UK-wide network of wholesalers, who in turn supply leading restaurants, pubs, cafés, caterers and hotels throughout the UK.

Flying the flag for British bakers, Speciality Breads has continued its astronomical rise since starring at the Olympics in 2012 with 30% year-on-year growth and the launch of a new £3 million state of the art bakery in November 2015.  The company is a sponsor of the National Burger Awards, was nominated Responsible Business Champion for its constituency and its Brioche and Ciabatta ranges recently gained the much-sought after “Approved Product” endorsement from the Craft Guild of Chefs.  The company started to export breads in February 2017.

Company contact details:

Speciality Breads Ltd

Telephone: 01843 209442



Twitter: @SpecialBreads


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