Aviko, the potato specialist that has supported foodservice kitchens for more than 60 years, has launched its mouth-watering, forward thinking Brunch Guide 2026. The insightful guide is packed with five menu trends, chef-developed recipes and success stories from Slug & Lettuce and Egg&Co, helping operators make brunch work harder for their business.

Brunch has grown in popularity over the years, and over the last two years, it has become the fastest growing occasion for eating out^[1] – so if you’re not onboard with brunch, you’re missing out.

With social media driving trends, macro nutrients playing a role in dietary priorities and convenience more important than ever, Aviko has grouped these demands into five trends: Stacked & Loaded, Boutique Brunch, Sides & Shares, Fibre-Maxxing and Brunch to Go. The guide also dives into some of the ingredients and flavours that can help chefs upgrade their brunch menu, such as gochujang, chilli crisp, kimchi, miso, and Tajin.

With demand for new, Instagrammable, over-the-top dishes increasing, operators have been diversifying and expanding their offerings to excite new audiences and keep customers coming through the door. Aviko’s Brunch Trends 2026 guide is brimming with inspiration from the boutique Quail Egg Crab Benedict to the fibre-packed Dukkah Browns with sumac-spiked hummus, all utilising Aviko’s premium Hash Brown range. The report is designed to inspire operators with top trends and menu strategy that translates to profit.

Commenting on the launch, Mohammed Essa, Commercial Director UK & Ireland, Aviko, said:

“Brunch has earned its place on the menu, but consumer wants and desires are always evolving. Our Brunch Trends 2026 guide gives operators ideas for exciting and tasty dishes they can get on the menu straight away, whether that’s a showstopping sharing board or a breakfast butty built for the commute. Hearing how Slug & Lettuce and Egg&Co use our hash browns shows how the right product can support a busy kitchen. They hold their crunch under toppings, they’re consistent every time and they travel well. Making them the perfect versatile option when it comes to the huge opportunity that is brunch.”

Available to download from www.aviko.co.uk/campaigns/brunch-trends-2026, the report is a practical resource combining both consumer insight and recipes from top chefs in the industry to help operators drive those all-important margins as we head into 2027. It’s just one of the ways Aviko offers surround support to its customers.

From insight-led guides to The Delivery Prophets podcast, Aviko is continually looking to innovate and inspire, and has spent over sixty years supporting foodservice operators. Its extensive range includes Hash Browns, Hash Brown Bites, SuperCrunch Fries, and Snackables.

For more information on Aviko, and to download the Brunch Trends 2026 Guide visit
www.aviko.co.uk

[1] Lumina Intelligence 2026