Welcome to the announcement for the Best New Bakery Foodservice Product in the 2020 – 2021 British Frozen Food Awards sponsored by XPO Logistics.

The First Shortlisted Company

Congratulations to the Eton Mess Loaf Cake from the Premium Selection range at Bidfood. Our judging panels thought; the cake was appealing on the eye, great taste and lovely moist sponge.

Bidfood commented; “As avid supporters of the BFFF, Bidfood are honoured to have shortlisted for the Best New Bakery Product with our Eton Mess Loaf Cake. We wish the best of luck to all entrants and look forward to the results announcement.”

The Second Shortlisted Company

Congratulations to the 6 inch Unbaked British Pulled Pork and Bramley Apple Lattice Sausage Roll from Brakes. Our judging panels thought the product; it was an excellent product, delicious, innovative and extremely tasty.

Brakes commented; “We always look forward to the BFFF Frozen Food Awards and we’re delighted to see Brakes products across such a wide array of categories shortlisted. We’re passionate about food and this is a fantastic endorsement of the innovation and quality of our frozen range. This is even more meaningful at a time when many of our customers are taking a fresh look at frozen, as a solution for the market unpredictability that has resulted from the Coronavirus pandemic.”

The Third Shortlisted Company

Congratulations to the 6 inch Unbaked British Pork Lattice Sausage Roll with Caramelised Onions from Brakes. Our judging panels thought the product had; excellent balanced taste, great look and is highly innovative.

The Fourth Shortlisted Company

Congratulations to the La Boulangerie 10 inch part baked sourdough baguettes from Brakes. Our judging panels thought the product had; a lovely ‘oaty’ flavour coming through, excellent texture and good taste.

Congratulations to all our shortlisted companies and commiseration to the rest of the category product entries. The BFFF look forward to announcing more category shortlists, they will be released once a week until end of March 2021.

Thank you to our Category Sponsor XPO Logistics