Welcome to the announcement for the Best New Dessert/Ice Cream/Confectionery Foodservice Product in the 2020 – 2021 British Frozen Food Awards sponsored by XPO Logistics.

The First Shortlisted Company

Congratulations to the Blackcurrant & Clotted Cream Ice Cream from Bidfood. Our judging panels thought; Delicious. Fresh blackcurrant flavours permeates and the richness of the clotted cream lingers on the palette.

Bidfood commented; “As avid supporters of the BFFF, Bidfood are honoured to have shortlisted for the Best New Dessert/Ice Cream/Confectionery Product with our Blackcurrant & Clotted Cream Ice Cream. We wish the best of luck to all entrants and look forward to the results announcement.”

The Second Shortlisted Company

Congratulations to the Baked Creme Brulee Cheesecake Tart (Gluten Free) from the Premium Selection range at Bidfood. Our judging panels thought the product; looked stunning when it arrived to the table, lightness of crumb and the Creme Brulee top looks lovely and glazed, the filling has a satisfying wobble.

Bidfood commented; “As avid supporters of the BFFF, Bidfood are honoured to have shortlisted for the Best New Desserts/Ice Cream/Confectionery Product with our Baked Crème Brulee Cheesecake Tart (Gluten Free). We wish the best of luck to all entrants and look forward to the results announcement.”

The Third Shortlisted Company

Congratulations to the Sticky Toffee Pudding from Brakes. Our judging panels thought the product had; Good product, easy to use and serve, good texture, light and fluffy.

Brakes commented; “We always look forward to the BFFF Frozen Food Awards and we’re delighted to see Brakes products across such a wide array of categories shortlisted. We’re passionate about food and this is a fantastic endorsement of the innovation and quality of our frozen range. This is even more meaningful at a time when many of our customers are taking a fresh look at frozen, as a solution for the market unpredictability that has resulted from the Coronavirus pandemic.”

The Fourth Shortlisted Company

Congratulations to the Pear & Caramel Cheesecake from Brakes. Our judging panels thought the product had; Loved the innovation of the pear puree on the base and the filling resting on top, nice texture transition between cheesecake/fruit/biscuit base.

Congratulations to all our shortlisted companies and commiseration to the rest of the category product entries. The BFFF look forward to announcing more category shortlists, they will be released once a week until start of April 2021.

Thank you to our Category Sponsor XPO Logistics