Welcome to the announcement for the Best New Dessert/Ice Cream/Confectionery Retail Product in the 2020 – 2021 British Frozen Food Awards.

The BFFF are proud to be announcing this Frozen category, especially after all the challenges and uncertainty COVID-19 has bought to the world. The Health and Safety team at the BFFF have been working hard to ensure all guidance has been followed so our retail judging days are completely COVID compliant. If you would like to understand more about how the retail judging process happens, click here.

Without further ado, the BFFF are delighted to announce the shortlist for the Best New Dessert/Ice Cream/Confectionery Retail Product sponsored by Coppenrath & Wiese UK.

The First Shortlisted Company

Congratulations to the Raspberry and White Chocolate Pavlova Stack from the Specially Selected Range at Aldi. Our judging panels thought; the meringue base held a good retention of crunch, a pleasant eat of light refreshing layers and a very good balance of flavour and texture.

Julie Ashfield the Managing Director of Buying at Aldi comments; “We are extremely proud that Aldi’s frozen food range has been shortlisted for nine categories at this year’s BFFF Awards. The frozen food category continues to be important to our customers and working together with the UK’s best suppliers, our Buying team has developed some incredible quality products at amazing prices to meet the ever-evolving needs of shoppers. We are honoured that this effort has been recognised by the British Frozen Food Federation.”

The Second Shortlisted Company

Congratulations to the Tesco Jaffa Cake from Coppenrath & Weise UK. Our judging panels thought the product had; good texture on the sponge, tastes just like a Jaffa cake and a great sounding cake loved the idea of this.

The Third Shortlisted Company

Congratulations to the Iceland Butterscotch Majestics from Iceland Foods. Our judging panels thought the product was; an innovative flavour idea, smooth ice cream and good value for money.

Jade Harding from the Iceland team comments; “We are really excited to have been shortlisted for this prestigious award. We believe that this product is of the highest quality and offered to our customers at an amazing price!”

The Fourth Shortlisted Company

Congratulations to the Iceland Chocolate and Orange Gateau from Coppenrath & Wiese UK. Our judging panels thought the product was; chocolate layers loverly and more-ish, well balanced flavours, enjoyable eat and very refreshing.

Congratulations to all our shortlisted companies and commiseration to the rest of the category product entries. The BFFF look forward to announcing more category shortlists, they will be released once a week until early march 2021.

Thank you to our Category Sponsor Coppenrath & Wiese

‘Our desserts are enjoyed from Britain to Portugal, America to France and our expert bakers combine their understanding of flavours from around the world with their passion for puddings to create beautiful desserts for you to enjoy. From the traditionally German Apple Strudel to the typically British Strawberry Cheesecake – our delicious desserts are internationally loved.’