Welcome to the announcement for the Best New Side of Plate/Ingredient Retail Product in the 2020 – 2021 British Frozen Food Awards sponsored by ExxonMobil

The First Shortlisted Company

Congratulations to the Jalfrezi Potato Rosti Baskets from the Specially Selected Range at Aldi. Our judging panels thought; the rosti baskets looked great and highly innovative, new and interesting and very full of flavour.

Julie Ashfield the Managing Director of Buying at Aldi comments; ““We are extremely proud that Aldi’s frozen food range has been shortlisted for nine categories at this year’s BFFF Awards. The frozen food category continues to be important to our customers and working together with the UK’s best suppliers, our Buying team has developed some incredible quality products at amazing prices to meet the ever-evolving needs of shoppers. We are honoured that this effort has been recognised by the British Frozen Food Federation.”

The Second Shortlisted Company

Congratulations to the Thai Potato Rosti Baskets from the Specially Selected Range at Aldi. Our judging panels thought the product had; crispy and crunchy, great concept and idea.

The Third Shortlisted Company

Congratulations to the Large Heart Shaped Yorkshire Puddings from Aunt Bessie’s. Our judging panels thought the product was; a nice idea for a romantic meal, nice and crispy and very good value for money.

Lauren Ward from the Aunt Bessie’s team comments; “We are delighted to have been shortlisted in the category for Best New Side of Plate/Ingredient for our Large Heart Shaped Yorkshires. Adding a Heart Shaped Yorkshire pudding to your roast dinner adds something extra special to the meal and really shows how much you care”

The Fourth Shortlisted Company

Congratulations to the Golden Savoury Rice Steam Bags from Iceland Foods. Our judging panels thought the product had; great texture, rice was cooked perfectly, a product with good flavour and colour.

Congratulations to all our shortlisted companies and commiseration to the rest of the category product entries. The BFFF look forward to announcing more category shortlists, they will be released once a week until early march 2021.

Thank you to our Category Sponsor ExxonMobil

‘ExxonMobil Chemical is one of the largest chemical companies in the world. The company holds leadership positions in some of the largest-volume and highest-growth commodity chemical products, as well as performance polymers. To learn more, visit https://www.exxonmobilchemical.com/en/products/polyethylene’