According to independent research, 65% of foodservice diners want rustic looking chips and are willing to pay a premium for it*. So, there has never been a better time for chefs, caterers and operators to upgrade their offering to Aviko’s new – SuperCrunch Pure & Rustic, the chip that combines a homemade feel with the taste and crunch of a ‘proper’ chip.

Available to foodservice now, Aviko’s SuperCrunch Pure & Rustic Chips are made with superior spuds which lock in flavour for a delicious tasting chip. With the skin left on paired with irregular cut sizes, the chips have a rustic, natural look and unrivalled texture. These features combined make for a five-star chip that will add a premium feel to any dish.

Speaking of the launch, Mohammed Essa, Commercial Director UK & Ireland, said:

“Aviko is proud to add another delicious solution to its foodservice portfolio. There’s a huge opportunity for operators to offer chips that are premium, crispy and appear homemade, so the launch of Aviko SuperCrunch Pure & Rustic means there is a real solution that can help operators boost profits and satisfy their customers’ cravings.”

Available now in 2.5kg format, Aviko’s SuperCrunch Pure & Rustic Chips are gluten free and vegan friendly, have a shelf-life of 24 months and can be prepared in both the oven or fryer, ensuring versatile preparation to suit busy kitchens and all menus.

Mohammed continues,

“Now more than ever, kitchens need to focus on cost-savings, reduce food waste and make menus work harder through stocking versatile ingredients. With chips the side of choice for so many dishes, our new Aviko SuperCrunch Pure & Rustic Chips will help chefs and caterers everywhere make the most of consumer demand for quality and value when eating out.”

The new chips are perfect for delivery too, thanks to their SuperCrunch coating which promises a long holding time and guaranteed crunch on arrival. When considering that 81% of consumers would order chips more often if they knew that they would arrive crunchy*, plus the increase of +115% of pubs and restaurants offering delivery since Covid**, Aviko’s SuperCrunch Pure & Rustic are a win-win product to stock.

Aviko has been the resolute potato partner for foodservice for over fifty years, bringing quality and smart solutions to menus all over the world. With a range of chilled and frozen potato specialities made by chefs, for chefs, Aviko’s extensive range includes Hash Browns, Premium Fries, Mash, Snackables and much more.

*Toluna Survey

**Lumina Food Strategy Forum Q1

For more information on Aviko visit www.aviko.co.uk