THE TASTE OF GOOD BUSINESS IS H&G MSC WHITEBAIT FROM PARAMOUNT 21 LTD

Paramount 21 Ltd, celebrate their 30th Anniversary this year. They have been a trusted supplier of Whitebait and Blanchbait in various formats, coated and uncoated, to the whole of the UK foodservice market since they started. After 30 years of trading it is important to look long term, and with an eye on the future, Paramount believe that sustainable sourcing and responsible fishing has to be the main focus for all companies in the seafood world.

They have just launched a fully sustainable Coated and Uncoated Headed and Gutted (H&G) Whitebait which is Marine Stewardship Council (MSC) Certified. Having the experience of packing and breading whitebait in their UK factory for almost 30 years they can guarantee that they know what they are doing, if you’ve ever eaten Whitebait in the UK, it’s a good chance it’s theirs. They have full MSC Chain of custody and their fish is traceable from boat to plate.

The whitebait ( Sprattus Sprattus ) comes from a fishery that has been independently certified as sustainable to the  MSC Fisheries Standard.

The Marine Conservation Society (MCS) fish guide website also tells us that Sprat from this fishery are now a ‘Best Choice’, with a rating of 1 meaning they can be consumed guilt free! The ‘Best Choice’ rating means the fishing stock is well managed, under fished and harvested with a low impact on other species and the environment.

Whitebait is high in Omega 3, make a fantastic and very competitively priced starter or main course, and can be used as a snacking item or on a sharing platter, so if you are concerned about sustainability on your menu this may just be the solution you have been looking for.

For Wholesale contact Debs Casey-Smith E: debs@paramount21.co.uk T: 07747 560098

For National Accounts contact Kirstie Hichens E: kirstie@paramount21.co.uk T: 07966 959038