Goodfella’s is kicking off the new year with an on-pack promotion, driving excitement among customers in 2024. Live from 15th January to April 2024, the promotion will run on some of its bestselling products – including its Thin, Deep, Takeaway and Gluten-Free pizzas as well as its Pizza Pocket range – and will give shoppers the chance to win 100,000 prizes.

More shoppers than ever are turning towards the frozen aisle for their main meal component year-on-year1 and top brands, like Goodfella’s, have an important role to play in providing products that reassure customers they’re spending their money on good quality, tasty products.

Nicola Bates, Senior Brand Manager at Goodfella’s, said “We wanted to kickstart the new year with an unmissable promotion which allows us to give back a little something to shoppers across the UK and Ireland which we hope will also add some fun to the shopping experience.

“We want to reach as many people as possible with this promotion, so we’ve put the giveaway on our top selling products across a variety of formats. This includes our Thin, Deep, Takeaway, Gluten Free Pizzas and our Pizza Pocket formats – so that everyone, no matter what their favourite type of pizza is, can join in.”

All products within the on-pack promotion are HFSS-compliant, in line with the brand’s mission to have 100% of their portfolio HFSS-compliant by the end of Q1 when final recipes rolling out, which means that retailers can merchandise these in the best possible locations in store to catch shoppers’ eyes – as well as help those looking for healthier alternatives.

Prizes include (but not limited to):

• Free pizza for a year
• One free pizza
• £1 off any pizza
• £1,000/€1,000 Love to Shop vouchers
• £10/€10 entertainment vouchers

The on-pack promotion will be available from January to April 2024, across all major retailers in the UK and Ireland. To enter scan the on-pack QR code where you’ll be taken directly to a microsite and in with a chance of winning one of the 100,000 prizes available. Proof of purchase is required to claim the prize.