Apr 23rd, 2025
2 mins
As a member of the British Frozen Food Federation, you have access to one of Vypr’s latest reports, a trusted name in consumer research and insights.
This report dives into the latest trends:
🧬 Functional Foods: Nearly two in five (38%) of 35–44-year-olds, and around a third of vegans and vegetarians (30%) are buying functional foods often.
🌱 Meat-free gains popularity: Almost half (46%) of all consumers are picking up meat free products. Even 21% of “committed carnivores” are buying into the trend.
How health-conscious shoppers navigate affordability challenges.
Vypr helps brands like yours make data-driven decisions by delivering actionable consumer insights. This report is packed with insights to equip your business to thrive in this rapidly evolving market.
Download Here https://vyprclients.com/consumer-health-priorities-in-2025-report
There’s more!
VYPR collaborated with our friends at The Grocer and a panel of experts to explore these insights deeper and get industry perspective.
Lauren Woodley, Group nutrition leader at Nomad Foods
Jo Lunn, Partner & senior ethics and sustainability manager at Waitrose.
Rebecca Tobi, Senior business and investor engagement manager at the Food Foundation
Ben Davies, founder of Vypr
Julia Glotz, Moderator
Watch Now – https://share.hsforms.com/1AMU0Y4wfTyOO4W1NVukrpQ8ndpy
