by The Compleat Food Group
Aug 16th, 2023
6 mins

Wrights’ vending operation Urban Bistro, has made its 1,000th food delivery to Stoke-on-Trent homeless charity, the Macari Foundation.

The vending business, which has more than 300 machines situated nationwide in leisure centres, retail parks, businesses and distribution centres, has been delivering fresh food every week since the Macari Centre opened in 2016.

This week, Macari Centre founder and former Manchester United player and Stoke City manager, Lou Macari, has thanked the Urban Bistro team for its role in supplying “one of the most important things” to the individuals who rely on the charity for food, shelter and care.

Lou said: “When I set up the Macari Centre I had three core aims – to feed people, to clothe people and to put a roof over their heads. None of this is possible without the support and generosity of local businesses and the Urban Bistro team have been with us since the very beginning, supplying Wrights pies, burgers, sandwiches, and subs every two to three days a week.

“Food is a great healer and knowing that we can rely on weekly deliveries of Wrights foods which are made locally and loved by us all, means we can offer guaranteed comfort and quality time when our guests gather together to eat and talk about their day.”

Urban Bistro is the first vending business in the UK to manufacture and deliver its own fresh food for daily vending and products are freshly prepared each day by Wrights’ chefs before being delivered in temperature controlled trucks.

Urban Bistro’s spokesperson Ian Dawson explains: “Urban Bistro has been operating as part of the Wrights portfolio for six years and our units can be seen in businesses and retail outlets across the country.

“We supply our own, Wrights manufactured foods including pies, sausage rolls and paninis and have a team of people who replace the products every day – but this does mean there is often food, still within its use by date, which is substituted for newer items.

“We have a zero waste policy within our business which means we are always looking for ethical means of ensuring our foods never go to waste, so donating products to Macari was the perfect answer for us. After seven years of making our deliveries to Lou and the team, we are delighted to be marking our 1,000th drop off with Lou, who is such an inspiration to us all.”

Urban Bistro is a key offering from Wrights, the Crewe-based food manufacturer which is now part of The Compleat Food Group. Wrights operates 15 independent bakeries across the North West and has been a local employer in Stoke-on-Trent and Crewe since the business began in 1926 when Jack and Lizzie Wright sold pies to neighbours from their Stoke-on-Trent doorstep. Its 600-strong workforce manufactures and distributes savoury pastries, sweet bakery and ready meals into retail and hospitality sectors.

Lou added: “In my opinion, providing a range of quality food is one of the most important things we do here at the Macari Centre and I want to thank the team at Wrights and Urban Bistro for donating what must amount to several tonnes of products over the last seven years.

“One of the reasons I set up the charity is because I knew I’d get the support of people and businesses in Stoke-on-Trent and that I could rely on their generosity. Urban Bistro is a perfect example of a local business giving back to its local community and we’re looking forward to the next 1,000 deliveries in the years ahead!”


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