Become a member

News

News / News

THREE LIONS ON A STORE – ICELAND SHOWS SUPPORT FOR ENGLAND BY RENAMING LOCAL WEMBLEY STORE

It really is ‘three lions on a store’ as Iceland renames its Wembley store on Central Square, London to ‘ENGLAND’ ahead of the semi-final head-to-head with Denmark tonight at 8pm.

Supermarket Iceland wears its heart on its sign with the iconic name change, embodying the Land of Hope and Glory, ahead of what could be the first major tournament final for England since the 1966 World Cup, if tonight goes to plan.

Whether you’re off to the pub, Wembley or ‘Waterloo with your mum, dad and gran and a bucket of vindaloo’, we’re all behind Southgate’s team, especially the newly christened England Wembley.

Not only has the iconic red and white sign been changed to read ‘ENGLAND’ in place of Iceland (as there is only room for one country in Wembley tonight), England’s unofficial anthem ‘it’s coming home’ is blazoned across the fascia to allow shoppers to get game ready all day along.

For shoppers looking to bring it home, Iceland has reintroduced its Home Delivery vans declaring ‘It’s coming home!’ for one day only…unless the boys make it to the final (no pressure).

Iceland and The Food Warehouse also have the answer to football fans needs with two £5 deals, as unmissable as tonight’s match. For just a fiver, saving customers up to £3.50, Iceland shoppers can get two Chicago Town Pizzas plus a four pack of Budweiser Beer Bottles or Pepsi Max No Sugar 8 Pack, the deal has been extended until 11th July to celebrate England’s success in the Euros (so far!).

Also on offer are the  delicious Fully Loaded Fries – the ultimate half-time Euro’s snack – with two packs for just £5.

The products included in the mouth-watering are Fully Loaded Triple Pepperoni Pizza Fries (£3.00, 510g), Fully Loaded Fried Chicken & Waffle Fries (£3.00,510g), Fully Loaded Hotdog Fries (£3.00, 510g) and Fully Loaded BBQ Bacon Waffle Fries (£3.00, 510g). The deal is available now

For more information about Iceland’s ranges ideal for a night in watching the game, please visit: www.iceland.co.uk

 

Articles over 1 year old See News Archive
Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
British Frozen Food Federation Members Logo
what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

    See Full Quote

  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

    See Full Quote

  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

    See Full Quote

  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

    See Full Quote

  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

    See Full Quote

  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

    See Full Quote

  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

    See Full Quote

  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

    See Full Quote

  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

    See Full Quote

  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

    See Full Quote

Website Designed & Built by we are CODA