Sysco is expanding mySysco rewards, with Country Choice customers now able to join those of Brakes and Brakes Catering Equipment in accessing its award-winning loyalty offer. The development brings more of Sysco’s businesses together under one rewards experience and gives customers greater opportunities to earn cashback on the products they rely on every day.

Country Choice customers are currently being invited to join mySysco rewards and activate their personalised offers. Once registered, they can earn cashback across more Sysco brands, redeemable as credit, high street vouchers, staff gifts and a wide range of merchandise. Existing Brakes and Brakes Catering Equipment customers, who have already enjoyed more than £6m in cashback, will continue to enjoy all current benefits with the added opportunity to earn when purchasing from Country Choice.

mySysco rewards was shaped directly by customer feedback, as they told Sysco that they wanted mySysco rewards to feel personal, offer more choice and deliver meaningful value through cashback rather than points. mySysco rewards allows customers to redeem cashback on their purchases or use it in the mySysco rewards store, where thousands of options are available including electronics, kitchen equipment, days out, holidays, gift cards and charitable donations.

The expansion marks the next step in its evolution as mybrakes rewards becomes mySysco rewards, creating a simple, seamless experience across Sysco and giving customers a consistent way to earn and redeem value.

Leon French, Marketing and Digital Director, Sysco GB, said: “Expanding mySysco rewards to include Country Choice is about giving our customers more of what genuinely helps them. Food businesses work incredibly hard and every saving matters, so being able to earn cashback across more of their everyday purchases is a real benefit. They can use it to invest back into their business, treat their teams or choose something special from the rewards store. Bringing our brands together under mySysco rewards creates a smooth, easy experience and gives customers more value in the moments that matter to them. It is loyalty designed around their needs and what makes a difference in their day.”

An important part of mySysco rewards is that Sysco plants a tree for every redemption that is made, and more than 133,000 have been planted to date. Through our partner, veritree, trees are planted around the world, including Haiti, Kenya and North America, helping to support degraded land and ecosystems.