How much will diners eat in 2027? What will they order, and who will be setting the flavour agenda? The answers are shifting faster than many operators realise, and a new free guide from seafood specialist Pacific West sets out what to expect.

The 2027 Food Trend Guide brings together the latest research from across the industry, including IGD, RSM UK, Tastewise, Restaurant Online, FoodNavigator and Synergy, and distils it into seven trends set to shape UK menus next year. Each one comes with the numbers behind it and practical, seafood-led ways to put it on the plate.

What’s inside

The 14-page guide includes:

• seven trends shaping UK menus, from changing appetites to the flavours younger diners are actively seeking out
• 2027 in numbers: an at-a-glance page of the key stats worth knowing
• quick, practical menu moves for every trend
• product picks and serving ideas matched to each trend
• two hero products that work across all seven
• a five-step checklist to get menus ready for next year

Questions the guide answers

• Which flavour pairing is set to become a permanent part of menu language in 2027?
• How can you create 64 different dishes from just 12 ingredients?
• What do younger diners want, and what will make them walk away?
• How do you give a comfort classic a reason to stay on the menu?
• Which two seafood lines fit every single trend?

Practical, not theoretical

Trend reports are often long on prediction and short on what to actually do in the kitchen. This guide is built the other way round. It is easy to scan, with the big numbers called out so they are quick to spot, and every trend ends with clear, practical steps. Many of the ideas need no menu overhaul, no new equipment and no additions to the stock list, which makes them just as relevant to independent operators as to multi-site groups.

Plan now, profit in 2027

Menus for the new year are being shaped now. Operators who understand where diner habits are heading can test new dishes, adjust portions and refresh specials well before the competition catches up.

Download your free copy

Whether you run a pub, restaurant, café or contract catering operation, the 2027 Food Trend Guide is a quick, useful read that will help you plan a menu ready for whoever walks through the door next year.

Download your free copy of the 2027 Food Trend Guide at pacificwestfoods.co.uk/food-trends-2027