Alexa Baracaia is a journalist and social media consultant. Her son Sidney, now nine, was diagnosed with multiple severe food allergies at five months old. She initially took to Twitter to seek out others in the same boat, and has gone on to become a vocal allergy advocate, leading campaigns to counter blanket ‘may contain’ labelling, advising chains including Leon, founding the popular weekly Twitter forum #allergyhour and co-ordinating a 150-strong group response to Defra’s recent allergen labelling consultation. She believes clear and empathetic communication – from all sides – is at the heart of any good allergy policy.
We are pleased to have Alexa join us as our first speaker at this year’s Technical Conference on 4th March 2021.
Click Here to view the full programme.
Book your tickets now: https://bfff.co.uk/event/the-bfff-technical-conference/
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