Become a member

GOODFELLA’S LAUNCHES THREE NEW PIZZA VARIANTS TO ELEVATE AT-HOME MEAL OCCASIONS

Goodfella’s is expanding its portfolio with the launch of three new pizzas SKUs, as the brand looks to add excitement to the deep-pan and thin crust segments as well as build upon its strong share within the frozen pizza category. All three launches are HFSS compliant, and with more than 50% of Goodfella’s existing range already non-HFSS, the NPD is further testament to the brand’s commitment to increase the proportion by the end of 2022.

The new Stonebaked Thin Sloppy Joe Pizza combines two classic American dishes into one, providing a twist on the popular dishes to tap into the shopper demand for indulgent pizza. Launching exclusively into Iceland from mid-April before rolling out more widely later this year, the pizza plays into Goodfellas’ Italian American heritage with the authentic Italian style tomato sauce, mozzarella, spicy minced beef and diced green peppers on a stone baked thin pizza base.

Nicola Bates, Senior Brand Manager at Goodfella’s, said: “As a major player in the UK’s frozen pizza category with 19.5% value share[1], we’re committed to leading the way with innovation that continues to deliver great tasting, quick and simple meal solutions for consumers. We’ve carefully developed our latest recipes so that we can provide retailers with HFSS compliant options of shopper’s favourite toppings as well add exciting new variants that will grow the category even further.”

Goodfella’s are also rolling out a new Stonebaked Mushroom, Spinach and Garlic pizza, which takes a fresh spin on the popular mushroom pizza. Having undertaken extensive qualitative and quantitative research, the launch looks to tap into demand for vegetarian option pizzas, which was voted as the number one topping of choice[2]. During testing[3], the NPD has outperformed a leading branded competitor mushroom pizza when tested directly, scoring significantly better versus competitors across appearance, overall liking and overall flavour.

Goodfella’s have also recently launched a Deep Pan Chicken Sizzler Pizza exclusively into Iceland, with the ambition to continue outperforming the segment[4]. With Goodfella’s leading the deep pan segment in Iceland across a 52- and 12-week read[5], the Deep Pan Chicken Sizzler will add also appeal to shoppers looking for a spicy offering, with topping such as Cajun marinated chicken, spicy drizzle and roquito peppers helping to give the pizza an extra kick.

Lastly, building on the strong success of Pizza Pockets in Iceland, which accounts for a third of the products’ value[6], Goodfella’s will also be launching their Mini Pizza Range into Iceland stores to offer shoppers a smaller sized offering, ideal for lunchtime occasions or light meals. Ready in 11 minutes, and portioned perfectly for lunchtime or snacking, the Minis are high-quality, tasty solutions to smaller mealtime needs – all while being HFSS compliant too.

Full product list and details are available at www.goodfellaspizzas.com

[1] Nielsen 26.02.22

[2] Omnibus research: Total Respondents (504) – Men (221), Women (282), 18-34s (134), 35-54s (170), 55+ (200) (March 2021)

 

[4] Nielsen 26.02.22

[5] Nielsen 29.1.22

[6] Nielsen 26.02.22

ONGOING OUTBREAK OF LISTERIA IN SMOKED FISH

The UK Health Security Agency (UKHSA), Food Standards Scotland (FSS) and Food Standards Agency (FSA) are investigating the ongoing outbreak of Listeria monocytogenes linked to smoked fish.

Whole genome sequencing has identified an outbreak of 12 linked cases of listeriosis since 2020, with six of these since January 2022. Cases have been identified in England and Scotland, with the majority of these individuals reporting eating smoked fish. One of the cases was in a pregnant woman.

Given the ongoing outbreak, as a precaution, information for people who are pregnant has been updated to advise that they thoroughly cook smoked fish before eating it. Advice for avoiding listeriosis infection is being updated to include smoked fish as a high-risk product which should be thoroughly cooked before being eaten by anyone in a high risk group.

Tina Potter, FSA Head of Incidents, said:

“Due to an outbreak of Listeria monocytogenes linked to smoked fish, we are reminding people who are vulnerable to Listeria infection – including people who are pregnant and people with weakened immune systems – of the risks in consuming smoked fish and asking them to make sure that the smoked fish is always thoroughly cooked including when served as part of a dish before they eat it.

“We are working closely with UK partners across government to ensure that this advice is as clear as possible – members of the public do not need to avoid these products, but should ensure risks are reduced as far as possible.

“You can do this by keeping chilled ready-to-eat smoked fish cold (5⁰C or below), always using products by their use-by date, following the storage and usage instructions on the label, and cooking or reheating smoked fish until it is piping hot right through.”

 

 

€3 MILLION SAFFRON FRAUD SCHEME UNCOVERED

Spanish police have seized 2000kg of allegedly adulterated saffron as part of an operation across multiple Spanish cities.

After uncovering the sophisticated saffron fraud scheme, Spain’s Guardia Civil has arrested 11 individuals for crimes against “Public Health, Fraud, Against the Market and Consumers and membership of a Criminal Group”.

The companies under investigation are believed to have been pulverising gardenia extract and selling it as saffron throughout Spain.

Gardenia extract is very similar in colour to saffron and has been used in fraud cases before. There is one molecule that enables gardenia to be differentiated from its much more expensive cousin, saffron. The companies responsible for this fraud case were able to eliminate almost any trace of the tell-tale molecule, therefore, making it extremely difficult for any potential buyer to verify what they were buying.

Gardenia can be harvested intensively, unlike saffron which must be picked from the crocus flower and then processed by hand due to its delicacy, resulting in the harvesting cost of saffron being ten times higher than gardenia.

Gardenia is not considered a foodstuff in the EU and as such the companies under investigation are alleged to have breached European protocols on health and food quality.

The Guardia Civil estimates that the main company it is investigating made an estimated profit of €3 million.

EU IMPORT CONTROLS

Members should be aware that we may see further changes to the timetable for the introduction of S.P.S controls on POAO and High-Risk Goods coming in from the EU.

As yet we have no idea of the nature of the changes but given recent events on the short sea straights, we would think a further delay on the timetable is likely given the current turbulence.

We have also heard on a call this week that there is still no timetable for the introduction of any form of controls and customs declaration for products arriving from the ROI.

We also still await full details on approved BCPs for POAO and High-Risk Goods plus we still have no clarity on the costs that will be charged. We continue to press for this as we understand how urgent this is for members.

CHIEF EXECUTIVE OF THE NATASHA ALLERGY RESEARCH FOUNDATION, TIM MCLACHLAN, CONFIRMED TO SPEAK AT THIS YEARS TECHNICAL CONFERENCE

Tim McLachlan is Chief Executive of The Natasha Allergy Research Foundation, responsible for the strategic direction and all the Foundation’s activities across the UK and globally.

The vision of Natasha’s Foundation is to make allergy history through preventing and eradicating allergic disease, creating a world without allergy.  As the only charity in the UK dedicated to funding allergy research, the Foundation also campaigns to change policy, including Natasha’s Law (implemented October 2021) and calling for an Allergy Tsar (July 2021) as well as raising awareness.  As Chief Executive, Tim also oversees the Foundation’s developing portfolio of pioneering research into the treatment, prevention and causes of food allergy.

Tim has worked in the voluntary sector for over 20 years leading and developing national charities in health and social care, Olympic Legacy and social exclusion.  Tim completed an MBA at the University of Liverpool, their first student to do so focussing on the voluntary sector.  His first degree was in Medicinal Chemistry at the University of Newcastle upon Tyne where he specialised in cancer chemotherapy and the treatment of infectious diseases.

Away from work Tim enjoys Cathedral Choral Music, leading Explorer Scouts (including the Duke of Edinburgh Award) and hill walking with one or more of his four rescue sighthounds.

Tickets are still available to buy here

CALL FOR EVIDENCE ON DRUG DRIVING

D.tec International welcomes call for evidence – ‘Protecting the public from repeat drug-driving offenders’ but suggests that it will only address a small proportion of the problem.

Last week the Department for Transport published a call for evidence seeking views on the creation of a drug-drivers high-risk offender scheme that requires clearance at a medical level to regain a drivers licence and a rehabilitation course to help high-risk offenders tackle their issue.

Ministers are exploring how to build on the well-established rehabilitation and high-risk offender courses for drink drivers, through the introduction of specific drug driving components whilst simultaneously considering what scope there is for changing the way blood samples are taken.

They are also seeking evidence on the relationship between medicinal cannabis and road safety to ensure the current legislative framework remains robust.

In her forward introducing the evidence call, Baroness Vere, Parliamentary Under-Secretary of State for Transport, said; “This measure is the first of several steps the government will be taking this year to reduce the problem of drink and drug driving”.

Ean Lewin, Managing Director for D.tec International, the UK’s sole distributor for the Securetec range of instant readout disposable drug detection products which are used at the roadside by all 43 police forces across England, Scotland and Wales said; “This is a very welcome step in the right direction. Government statistics from 2020 show more deaths, serious and minor injuries due to drug driving than drink driving – we all need to do more. However, this step is not the immediate priority because it only addresses a small proportion of the problem and after the offences have been committed. It is our belief that much more can be done to deter drug users from taking to the wheel in the first place. We sincerely hope the government will be addressing these issues in the very near future.”

He added; “The call for evidence discusses blood extraction techniques rather than learning from the rest of the world and moving to extremely simple, quick and proven effective saliva sampling which would allow for prosecution of offenders in a week rather than the current five to six months from a blood sample”.

Statistics show that drug driving is growing exponentially year-on-year and many police forces that are properly focussed on drug driving are arresting twice as many offenders for drug driving related offences than drink driving. The truth is that the problem isn’t growing exponentially, just that some keen forces are highlighting this previously hidden problem of drug driving. All forces need to be doing the same.

Mr Lewin went on to say; “Re-offending rates are estimated to be as high as 40%. This is believable; however, the cause is down to the lengthy time it takes to prosecute drug drivers. The government needs to get to the root cause of the problem, speed up the prosecution process, get drug drivers off the road in weeks, and then insist on harsher penalties, particularly for those that reoffend.

He said; “In January, parliament debated police powers to suspend driving licences (Tom’s Law). If eventually approved, police would have powers to suspend the driving licences of suspected drug drivers pending prosecution, especially repeat drug drivers, which will help to continue the great work from so many police officers in building an effective deterrent which is so desperately needed”.

Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
British Frozen Food Federation Members Logo
what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

    See Full Quote

  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

    See Full Quote

  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

    See Full Quote

  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

    See Full Quote

  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

    See Full Quote

  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

    See Full Quote

  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

    See Full Quote

  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

    See Full Quote

  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

    See Full Quote

  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

    See Full Quote

Website Designed & Built by we are CODA