In the run up to Easter, the Committee of Advertising Practice (CAP) have published renewed advice on the advertising of high fat, salt, or sugar (HFSS) products.  

The advice, published under the banner ‘Advice to make your HFSS ads egg-cel this Easter’ reiterates tips to bear in mind when marketing HFSS products including understanding what a HFSS ad is, the restrictions in place and several examples of challenges. 

It also highlights that even the use of branding (i.e. a logo, colour, strapline) generally associated with an HFSS food could have the effect of promoting a HFSS product.   

You can access the advice here 

If you require bespoke advice on non-broadcast ads, you can also send a query to their  Copy Advice team, who will deliver a free response within 24 hours.   

A new World Health Organisation (WHO) study has shown that in 2022, 1 in 8 people globally are now living with obesity. 

The study, entitled ‘Worldwide trends in underweight and obesity from 1990 to 2022’ highlighted that worldwide obesity among adults has more than doubled since 1990 and 43% of adults were overweight in 2022. Even more worrying is the revelation that obesity and has quadrupled among children and adolescents (5 to 19 years of age). 

The study also shows that even though the rates of undernutrition have dropped, it is still a public health challenge in many places, particularly in South-East Asia and sub-Saharan Africa. Undernutrition is responsible for half of the deaths of children under 5 and obesity can cause noncommunicable diseases such as cardiovascular diseases, diabetes, and some cancers. 

You can read the study in the Lancet here