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FURTHER DELAY TO HFSS ADVERTISING RESTRICTIONS

The UK government has announced that the 9pm watershed ban on TV and online advertising for foods high in fat, salt and sugar (HFSS) will be further delayed to 1 October 2025.

The delay comes following feedback from industry and regulators as it was made clear that there is insufficient time to prepare for the implementation on the previously announced date of 1 January 2024.

Ahead of the implementation, there are a number of steps that need to be taken, including:

  • A Government consultation on draft regulations that are required to set out of the details of the advertising restrictions, including the definition of the product categories in scope as well as those that are exempt.
  • The making of such regulations.
  • A consultation from the statutory regulator (Ofcom) on the designation of a frontline regulator.
  • Publication of guidance to support business compliance with advertising restrictions.

The government claim they have listened carefully to concerns raised by advertisers, broadcasters and regulators abut the importance of having sufficient time with these documents to fully prepare, restructure advertising and to allow businesses time to reformulate their products.

Parliament included a power in the Health and Care Act to delay implementation of the advertising restrictions if necessary. Government will be utilising this power to amend the date of implementation for the advertising restrictions by secondary legislation.

To show their commitment to the policy, a consultation has been launched on the definitions included in a secondary legislation, to provide detail to that included in the Health and Care Act. The consultation will run for 16 weeks until 31 March 2023.

The consultation will not be inviting opinions on the policy, it is to confirm the clarity of the definitions used and that the text in the secondary legislation is fit for purpose.

The government claim having a fit and healthy population is essential for a thriving economy and they remain committed to helping people live healthier lives, so obesity remains a priority for them.

FEED THE WHOLE FAMILY FOR JUST £3.90 PER PERSON THIS CHRISTMAS WITH THE FOOD WAREHOUSE

Planning for Christmas Day is always stressful but with rising energy costs and increasing food prices, this year will not be any easier – even more so if you’re hosting the whole family. The Food Warehouse is doing all it can to ease the pain with an entire Christmas dinner for 8–10 guests for £35.00, at just £3.90 a head and most products can be cooked in an air fryer and a microwave too, for even further energy savings.

The Food Warehouse has got the centrepiece of the table covered with the Luxury Perfect Turkey Crown (£20.00, 2.2kg), perfect for bringing the traditional feel of Christmas to the whole family. Simply defrost and cook in an oven for 2 hours and 15 minutes on 160 degrees then leave to stand for 10 mins before carving for a juicy and succulent turkey, easy to serve straight to plates. If you prefer a crispier skin, simply open the paper wrap after the cooking time and return to oven for a further 5 minutes. Be-yule-tiful!

Christmas wouldn’t be Christmas without pigs in blankets but if you’re worried about making sure everybody gets a portion of this much-loved festive side, the 40 pack Pigs in Blankets (£7.50, 40pk) are the perfect option for feeding the family. With this big pack, you won’t have to worry about siblings fighting over who gets the last one.

Tasty when oven baked straight from the freezer, so you don’t have to worry about fridge space, Aunt Bessie Crispy & Fluffy Roasties (£3.50, 1.3kg) are perfect for making sure you sleigh your guests with plates stacked high.

Do Yorkshires belong on a Christmas dinner? That’s an argument for the big day, but whether you agree or not, you can treat yo’elf with a 20 pack of Yorkshire Puddings (£1.25, 20pk). Simply cook in an air fryer for four minutes at 200 degrees and turn halfway through for a perfectly golden-brown Yorkshire. 

But wait—there’s myrrh! You won’t have to worry about using expensive gas and electric hobs this year, with large packs of Carrots, Broccoli and Peas Mix (£2.00, 1kg) and Button Sprouts (£1.00, 900g) all of which can be cooked in the microwave in four minutes or less.

The Food Warehouse’s £35.00 Christmas for 8 – 10 includes:

  • Iceland Luxury Perfect Turkey Crown (£20.00, 2.2kg)
  • Iceland Pigs In Blankets (£7.50, 40pk)
  • Aunt Bessie Crispy & Fluffy Roasties (£3.50, 1.3kg)
  • Iceland Yorkshire Puddings (£1.25 20pk)
  • Iceland Carrots, Broccoli and Peas Mix (£2.00, 1kg)
  • Iceland Button Sprouts (£1.00, 900g)

Shoppers can also pick up the award-winning Luxury Turkey Gravy (£1.75, 350g), flavoursome, sweet, herby, you’ll delight the whole family by drizzling this all over plates.

For more information on The Food Warehouse’s affordable Christmas range, head to your local store or visit https://www.thefoodwarehouse.com/

PROHIRE BOOSTS CUSTOMER SERVICE WITH TNS 365

A leading provider of commercial vehicle contract hire and fleet management solutions says it has further improved customer service through a new partnership.

Prohire Group provides vehicle rental, contract hire and fleet management to a variety of commercial vehicle operators in a diverse range of industries. It also offers service and maintenance, accident repair management, and fleet compliance to clients across the UK, ranging from single vehicle operators to blue chip fleets.

According to Prohire, the company has a strong focus on corporate social responsibility and strives to lead the charge as the UK’s most trusted provider of sustainable vehicle hire.

The Group wanted to further enhance the customer experience for the van and truck operators who rely on Prohire for emergency breakdown and repair. To this end it has brought in TNS 365, a specialist in this sector, to provide additional support.

Gary Banister, Group Operations Director at Prohire Group said: “Prohire has built a highly successful business by providing exceptional customer service. Call handling was an area of operations we felt we could further improve by working with a third party and this has proved to be the case. In fact, TNS 365 has enabled us to significantly reduce call handling times both during office hours and out of hours. This has been especially helpful while we roll out a new phone system in our offices.”

Founded by Adam Drake, TNS 365 is a specialist in call centre provision as well as commercial vehicle and trailer breakdown repair. TNS 365 has an extensive network of dedicated commercial vehicle technicians, meaning that Prohire customers are never more than 90 minutes from a mechanic – and most are less than an hour away.

Adam said: “We are proud to work with Prohire as they are a valued client that utilises all our service offerings. We continue to work with them to enhance their customer service and lower call answer times through our experienced call handling service as well as resolving breakdowns for their customers as required. The feedback from Gary and the team helps us to evolve our partnership and find more ways to assist their business.”

TNS 365 provides Prohire with an overflow call centre service during office hours, handling calls when Prohire’s own operators are experiencing high demand. TNS 365 also acts as Prohire’s out of hours breakdown and repair service from 6pm to 7am.

Gary added: “Being able to tap into TNS 365’s after-hours breakdown and repair network has been excellent in terms of enhancing support for our customers. They are helping us to support 260 customers across the UK and Ireland, with more than 4,000 vehicles.

“Adam took the time to understand our business and is always available if I need to discuss anything with him. That personal touch is what makes TNS 365 stand out from other companies. We know he will look after our customers as well as he looks after us.”

To find out how TNS 365 could provide breakdown cover for your commercial vehicle fleet, visit https://www.tns365.com/.

 

CAMPDEN BRI IS SEEKING PARTNERS FOR NEW FOREIGN BODY DETECTION TECHNOLOGIES RESEARCH TO COMBAT UNSAFE PRODUCTS AND COSTLY RECALLS

With foreign bodies in food and drink products continuing to cause product recalls across the industry, Campden BRI is looking for partners to help with new research that aims to improve the range of foreign bodies that can be detected in food.  Practical trials have been designed to evaluate the potential of new technologies for detecting a range of foreign bodies in various foods.

Campden BRI’s Future Technology and Insights Lead Danny Bayliss, who is jointly leading the project, reflected on the limitations of current detection technologies across the industry, including metal detectors, X-ray detection and optical sorting,

“These technologies are not capable of detecting all foreign body materials that manufacturers are challenged with:  metal detectors only detect metal and have low sensitivity to some types; X-ray is only sensitive to dense materials such as metal, glass and calcified bones and these can be obscured by structures within the product; and optical technologies are only suitable for surface objects or materials that can be spread in a thin layer.  The food industry lacks technologies that can reliably detect materials like soft plastics, wood, uncalcified bones, fruit stones, nutshells and insects.  Campden BRI is aware of innovative technologies and methods, at various stages of development, that could improve the detection of foreign bodies in food, including materials that are currently difficult to detect.”

The research team are looking for interested food manufacturers to work with them on this project, so that they can evaluate these technologies with a view to encouraging the development of their practical application in the food industry.

Club project lead and Strategic Knowledge Development Scientist at Campden BRI, Greg Jones expanded on the benefits of the project to club members and the industry,

“Foreign bodies have always been a challenge for food manufacturers to eliminate from their products and are a quality and food safety concern.  Manufacturers have robust HACCP (Hazard Analysis and Critical Control Points) plans in place to minimise the risk of foreign bodies in their products, with detection systems often acting as the ‘last line of defence’.  With the limitations of current detection systems, this club provides the opportunity for members to see the potential of new detection technologies that could improve food safety and quality, reduce complaints, improve due diligence and increase customer confidence for their products.”

Club members will be consulted on the choice of foods and foreign materials and will have the competitive advantage of exclusive access to trial results and advance awareness of their potential.  Technology developers will participate in the club, enabling them to be aware of user needs and enabling food manufacturers to influence technology development.

The research is set to commence in early 2023.  Any companies wanting to take part in the project should contact: greg.jones@campdenbri.co.uk

Check your fire safety responsibilities under the New Fire Safety (England) Regulations 2022

Following the Grenfell fire in 2017, the Government undertook, in principle, to introduce new regulations that would bring the recommendations into force.

Last week these new regulations were released in the form of the Fire Safety (England) Regulations 2022 and extend duties imposed by the Regulatory Reform (Fire Safety) Order 2005.

The new regulations apply to all buildings in England that comprise two or more domestic premises (including the residential parts of mixed-use buildings) so in most cases the new regulation will not affect the frozen industry however we do have some member companies that are also retailers with mixed use buildings. Please see below link for further information:

Check your fire safety responsibilities under the Fire Safety (England) Regulations 2022 – GOV.UK (www.gov.uk)

Copyright and industrial designs

The tide of the law of copyright has ebbed and flowed over the years in its application to industrial designs.

Perhaps the high point certainly so far as concerns modern English law was the litigation in British Leyland “BL” v Armstrong in 1986. The House of Lords, when faced with the prospect that copyright could be extended to something as mundane as car exhausts, so giving a term of protection of over 100 years, found that the OEM (Original Equipment Manufacturer) in question, BL, could not derogate from the right it gave to the purchaser of the vehicle to repair it. This, and by an imaginative solution with its roots in the law of property and none of the then IP statutes, the ambit of copyright to the exhausts was restrained. The right to repair effectively trumped restraint by injunction preventing infringement of copyright.

This decision led in part to the introduction of “unregistered design right”, “UDR”, into English law, in the 1988 Copyright Designs and Patents Act (“CDPA”). A proprietor of such a right typically has a 10 year term of protection for products marketed and sold, the second half of which must be subject to licences of right. A much shorter term than copyright, and one may assume what the legislators thought suitable for items such as the shape of car exhausts.

Alongside the introduction of UDR, the CDPA also contained related provisions limiting the scope of copyright:

  • s51 provides that, “It is not an infringement of any copyright in a design document or model recording or embodying a design for anything other than an artistic work or a typeface to make an article to the design or to copy an article made to the design”.
  • s52 was repealed in 2013, but it had allowed for 25 years of copyright protection for “artistic works” that had been industrially produced (>50 copies). This was a compromise of course, but it did allow for limited extension of copyright for artistic works.

Since the repeal of s52, interested parties have seemingly increased their efforts before the Courts to avail themselves of copyright protection. One approach has been to rely on the Cofemel case.

The decision of the European Court of Justice in Cofemel in 2017 concerned infringement of copyright in jeans. These were said to be “original creations” and therefore “works” protected by copyright. The court held there were (only) two cumulative requirements to qualify as a work and therefore benefit from copyright protection – (i) the existence of an original object, then (ii) the expression of intellectual creation. This is a much more generous position to would-be copyright owners than the current position under the CDPA, and unsurprisingly, it is increasingly relied on by practitioners in support of their client’s rights. Notwithstanding Brexit, at present Cofemel remains part of the laws retained by the UK in the Withdrawal Agreement.

By the intricacies of the Withdrawal Agreement, Cofemel is binding on first instance courts in the UK, but not the Court of Appeal and beyond. There is little doubt it conflicts with the traditional approach of the UK courts to consider copyright subsistence from the perspective of the closed categories of copyright works defined in the CDPA. Therefore we await a further decision on a suitable case from the UK Court of Appeal to resolve this conflict.

One such case may yet be Waterrower UK Ltd v Liking Ltd. The product in issue was this;

(Without wishing to pre judge any issues, the author might describe this as a nice looking wooden rowing machine, perhaps rather more aesthetic than the (excellent) Concept II instrument of torture languishing in his garden shed, which has no hope of being admitted into the house by his wife!)

The case came before the Intellectual Property Enterprise Court in August this year, but only on an application to strike out the claim, not a full trial, which would be determinative of the issues (including copyright subsistence) subject to any appeal. The strike out application highlights another approach relied on by parties looking to secure copyright protection in the UK – namely whether the product in question is a “work of artistic craftsmanship”. The importance of this phrase stems from s51 ibid. A work of “artistic craftsmanship” is one of the categories of “artistic work”, and so if it can be established that a product is such, then s51 will not apply and copyright in its full term will subsist in the product in question. The other categories of “artistic work”, being;

  • a graphic work, photograph, sculpture or collage, irrespective of artistic quality,
  • a work of architecture being a building or a model for a building,

are most unlikely to apply to industrially produced products, so much rests on what is a “work of artistic craftsmanship”.

However, the answer to this question is far from easy to answer, and, as is evident from the case law, rather fact specific. The leading case in the UK is Hensher, a House of Lords decision from 1976. It was unanimously held that the piece of furniture in issue was not a work of artistic craftsmanship. But it has already been conceded that the piece in question was a work of craftsmanship, so the only question was whether it was artistic. In a subsequent case Response Clothing, HHJ said this about the Hensher case;

“It is not a straightforward judgment, as has been acknowledged since. In Lucasfilm Ltd v Ainsworth [2011] UKSC 39; [2012] 1 AC 208 Lord Walker and Lord Collins (in a combined judgment with which Lord Phillips and Lady Hale agreed) concurred (at [29]) with Mann J’s assessment at first instance that it was difficult to identify the true principle of the judgment in Hensher and thus a meaning given to ‘artistic craftsmanship’ by the House of Lords. The Supreme Court in Lucasfilm was not required itself to reach a view on the meaning because after the first instance judgment the claimant no longer contended that its Imperial Stormtrooper helmets and armour, the articles in issue, were works of artistic craftsmanship.”

Each of the five judges in the House of Lords in Hensher gave slightly different reasons for their decision, and so it is not easy to pick out the ratio decidendi from the case. Indeed, the judge in the Waterrower case said it was not necessary for his decision for him to reduce the five speeches to a “snappy definition”, and declined to do so as it was unnecessary for his decision -he declined to strike out the case because he could not say at that pre – trial stage that the rower in question was not a work of artistic craftsmanship on the evidence before him. So the case will proceed to trial.

It is interesting to note that the rower had indeed been the subject of a now expired US patent. This begs one of the questions that the higher courts and quite possibly the legislature in the UK will have to deal with at some point on this topic – namely whether copyright can once again extend to industrially produced items long after any related patents have expired. It was precisely this issue that was to the fore in Leyland v Armstrong mentioned earlier.

So, it seems the tide of the law of copyright in industrial design is flowing once again. UK first instance judges have seemed understandably reluctant to adopt Cofemel when they can otherwise decide the cases before them based on the closed categories of copyright work defined in the CDPA, and so it will take an appellate court to determine the high water mark on a suitable case assuming Parliament does not intervene beforehand.

Intellectual Property

Contact: Kerry Russell   kerry.russell@shma.co.uk

 

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