A New Look and a New Product Launch to Celebrate 10 Years of

Bannisters Yorkshire Family Farm

To celebrate 10 years of baking success, Bannisters Farm have given themselves a make-over with a stylish, contemporary but somehow reassuringly traditional new-look to entice more busy people to venture into the freezer aisle and try their range of pre-baked frozen jacket potatoes and skins.

The illustrative design reflects the family’s down-to-earth ethos and love of the land.  The Bannisters are Yorkshire born and bred and immensely proud of their heritage, feeling a strong bond to the Yorkshire Wolds where the family has farmed for generations.  The simple but charming drawings bring to life on pack the love of the Yorkshire farming way of life which the family wants to share with everyone.

To coincide with the rebranding, Bannisters Yorkshire Family Farm are also launching NEW Naked Baked Jacket Potatoes aimed primarily at those following a healthy eating plan.  British grown, wholesome potatoes, freshly baked in their skins before being frozen to capture that mouth-watering just baked taste; nothing added, nothing taken away.  They differ from the core product, Baked Jacket Potatoes only by not being drizzled with extra virgin olive oil before being frozen.   There are four, perfectly sized potatoes in a pack and each one weighs around 150g containing roughly 119kcals.  Ready to eat in just four minutes, direct from the freezer, Naked Baked Jacket Potatoes provide a simple, quick, healthy base dish, waiting for the consumer’s imagination to transform it with a filling of their choice.

Naked Baked Jacket Potatoes can be found now in Iceland stores nationwide for around £1.69.

The premise for the Bannisters Yorkshire Family Farm brand is the belief that wholesome food shouldn’t have to be time-consuming, and nobody should have to compromise for the sake of convenience.   Bannisters know that their customer is the time strapped mum who wants to feed her family, good healthy meals but which need to be on the table in a matter of minutes.  Bannisters’ Ready Baked Jacket Potatoes offer her the type of savvy short-cut she needs and aims to make it a truly guilt-free convenience solution.  She knows she’s giving the family the best of British potatoes, cooked to perfection and full of wholesome goodness.

The full Bannisters Yorkshire Family Farm range comprises:

• 4 Baked Jacket Potatoes                                       8 Cheese & Jalapeño Mini Potato Skins
• 2 Baked Jacket Potatoes                                       8 Cheese & Bacon Mini Potato Skins
• 8 Baked Jacket Potatoes                                       8 Cheese & Onion Mini Potato Skins
• 4 Naked Baked Potatoes                                       4 Mature Cheddar Stuffed Jackets
• 6 Little Jacket Potatoes                                          1 Cheese & Beans Loaded Jacket
• 4 Cheese & Jalapeño Potato Skins                     1 Broccoli & Cauliflower Cheese Loaded Jacket
• 4 Cheese & Bacon Potato Skins                          1 Mature Cheddar Loaded Jacket
• 4 Cheese & Onion Potato Skins                          Farmer’s Roasting Potatoes

The core Bannisters Yorkshire Family Farm Baked Jacket Potatoes four pack retails for around £2.00 – £2.50 and can be found in the freezer aisles of Tesco, Waitrose, Aldi, Ocado, Iceland, Whole Foods, Costcutter and Nisa.  Parts of the range are also available in Morrisons, Asda and Booths.

For more information about the full range visit the new look Bannisters Yorkshire Family Farm website: www.bannistersfarm.co.uk