As the foodservice sector continues to struggle in the face of continued lockdown measures, the British Frozen Food Federation (BFFF) is opening its next webinar to non-members to help them navigate the effects of the pandemic.

‘The Immediate Future of Foodservice’ will be hosted on 7 October at 2pm by Simon Stenning, founder of FutureFoodservice, a leading forecaster, analyst and commentator on the UK hospitality and foodservice market.

The session will include key themes from Simon’s recent in-depth report and will cover forecasts for each sector, the number of outlets that will be open by the end of the year and the level of turnover that can be expected to the end of 2021.

Richard Harrow, CEO of the BFFF, said: “The Federation is always thinking about ways in which it can best support its members. But in these unprecedented times we feel it’s also important to help the wider foodservice industry. As such, this webinar, which would normally be available exclusively to members, will be available to all.

“Simon promises to offer a range of insights into what the coming months hold and how those operating in the foodservice sector can best prepare. Armed with this information I sincerely hope more businesses will be able to thrive as we emerge from the coronavirus crisis.”

Simon Stenning added: “Despite the VAT cut in July, and the Eat Out to Help Out scheme in August, the foodservice industry is still facing multiple challenges. By exploring the drivers of change such as the economy, consumer behaviour and hospitality operators reactions, this webinar will give those in foodservice more clarity about the direction the sector is heading.”

The webinar offer coincides with the launch of the new BFFF website which signals a renewed, ‘digital first’ approach to membership and engagement.

Anyone wishing to attend the webinar should register their interest by visiting the webinar page – Book Your Place