Become a member

News

News / News

BFFF VICE CHAIR ANNOUNCED

The Federation is pleased to announce that Steve Challouma, General Manager of Birds Eye UK and Ireland, has agreed to become the BFFF Vice Chair.

The role of the non-executive board is key for the Federation, it provides not only good governance but provides the BFFF executive team with an important reference point and sounding board.

Steve joined the BFFF Board last November and in the short time he has been on the Board has already shown a great desire to be involved and combines this with a vast wealth of experience in the frozen food market.

Professional Bio:

Steve Challouma is the General Manager of Birds Eye UK & Ireland, the leading branded business in Frozen Foods, encompassing the Birds Eye, Aunt Bessie’s and Goodfella’s brands. He has spent almost 25 years in the Frozen Food industry in a range of commercial roles spanning sales, category management and marketing. He was previously Marketing Director, where he led the brand team that turned around the Birds Eye brand, delivering four consecutive years of growth and winning the coveted Grocer Gold award in 2019 for Brand of the Year.

Steve is a passionate advocate for Frozen Food and has a long history at Birds Eye, starting his career as a Unilever graduate trainee in 1996 in Sales, before moving into Marketing in 2002. Highlights include the revitalisation of Captain Birds Eye as a brand icon after a 10-year hiatus – and working on the acquisitions and integration of the Goodfella’s and Aunt Bessie’s brands.

Articles over 1 year old See News Archive
Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
British Frozen Food Federation Members Logo
what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

    See Full Quote

  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

    See Full Quote

  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

    See Full Quote

  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

    See Full Quote

  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

    See Full Quote

  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

    See Full Quote

  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

    See Full Quote

  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

    See Full Quote

  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

    See Full Quote

  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

    See Full Quote

Website Designed & Built by we are CODA