Feb 26th, 2025
3 mins
Continuing with its focus on supporting its customers across various sectors, Bidfood, one of the UK’s leading wholesalers, has released the second instalment in its all-in-one immersive support platform series, with the launch of The Interactive Pub.
With the alarming figure of six pubs closing every week in 2024[1], this second digital initiative spotlights innovation and solutions for the many components of UK pubs, empowering Bidfood’s customers to navigate what is a challenging time for the sector.
As was the case with the Interactive Care Home, Bidfood’s Interactive Pub has been designed to help operators tackle tightening budgets, rising costs and changing consumer habits, delivering a unique easy-to-use platform that clearly demonstrates how the wholesaler’s support tools, expertise and relevant ranges seamlessly integrate within a pub.
The Interactive Pub comprises a collection of expertise from across Bidfood’s Food Development, Marketing, e-commerce and Technical teams.
With over 50 interactive elements to discover, users are taken on a journey through the many areas of The Interactive Pub, given access support tools on cost saving, product guides, bespoke recipes and increase their knowledge via Bidfood’s free e-learning site, Caterers Campus.
Chris Palethorpe, Client Director for Pubs said: “We are delighted to have launched this industry-leading tool for the pub sector, the second in our interactive series.
[1] The Morning Advertiser, 2025
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