BigFish Brand Breaded range now available in Ocado
JCS Fish has achieved national distribution in Ocado, for its range of BigFish Brand Salmon Bites and Goujons. This exciting idea from the Grimsby-based salmon specialist takes salmon into the fast-growing territory of breaded fish, sales of which are currently well ahead of the total seafood market.[i]
BigFish Brand Salmon Bites and Goujons are ultra-convenient, made with premium salmon fillet and coated in a deliciously crispy breadcrumb. Three products are listed in Ocado, Salmon Bites and Salmon Goujons with a plain golden crumb and Salmon Bites with Lemon & Pepper crumb.
Louise Coulbeck, director of JCS Fish, says, “We are delighted to have achieved national distribution with Ocado for these products, which takes salmon into the same territory as fish fingers and scampi. Breaded products are very much part of a fast-growing consumer trend for ‘comfort’ foods, so this range is a great fit with the market.”
All the BigFish Brand products cook from frozen in minutes (oven, grill or fry), making them ideal for lunches, midweek meals or fast suppers, including for kids.
[i] Sales of Breaded fish up +8.8% (chilled) and + 2.4% (frozen) by volume (MAT to 14.7.18). Total volume sales of seafood were down -2.9% over the same period. Source: Seafish/Nielsen Scantrack.