Birds Eye is kicking off the new year by expanding its potato range with the launch of their new Seasoned Potato Bites – mini bitesize hashbrowns with a hint of chilli. Inspired by the proven success of the American-style mini potato format– taking the well-loved Birds Eye Chicken Shop’s plain Hash Brown Bites to a new level.
The Seasoned Potato Bites will drive excitement within the frozen potato segment, an area that has seen a value growth of+21.2% MAT1. With taste being the number one driver in added value potatoes2, the launch aims to attract younger adults and offer them the perfect companion to a meal or a quick and convenient snack.
Charlotte Pask, senior brand manager for Potatoes at Birds Eye said, “At Birds Eye, we are always looking for new ways to make mealtimes and snacking occasions more exciting for shoppers. The bitesize potato format is already proven to be a favourite, as bestsellers within the Birds Eye Chicken Shop portfolio3. However, our new Seasoned Potato Bites aim to go one step further by adding a flavour kick which aims to appeal to younger consumers looking for new flavour options within the segment.”
The seasoned potato bites will be available in Iceland, Morrisons and Farmfoods from the beginning of January, with an MRSP of £2.80*. They are vegan, gluten free and suitable for air frying.
*Pricing at sole discretion of retailer