Become a member

News

News / News

Brakes Adds Additional Foodie Expo Following Record Visitor Demand

Following the success of its 2026 Foodie Expos, Brakes, Britain’s leading foodservice wholesaler, has announced an additional event at Ashton Gate Stadium in Bristol on 21 October.

The decision follows exceptional demand from customers and suppliers, with more than 2,000 visitors attending the first four expos and over 100 stands showcasing the latest food trends, innovation and Sysco’s specialist ranges.

The new Bristol event offers food businesses the chance to explore products from Brakes’ extensive range, Sysco branded lines and more than 100 supplier partners. Delegates will also be able to meet experts from Brakes Catering Equipment and enjoy inspiration from sister companies Fresh Direct, M&J Seafood, Country Choice and Campbell’s Prime Meats.

The Ashton Gate expo will mirror the successful format of the national programme, which spanned Stoneleigh Park, Farnborough, Paisley and Twickenham allowing food businesses to sample products, with Brakes’ chefs also demonstrating a range of products that help to reduce labour or waste, save on cooking time and produce a good margin.

Mark Irish, Head of Food Development at Brakes, said: “Food is at the heart of what we do and being able to taste and experience dishes is the best way to see how it can play a part on the menu. The response to this year’s expos has been phenomenal, and adding Bristol means even more customers can access the insight, inspiration and innovation they’ve told us they value.”

The Bristol event will feature more than 100 stands, including SMEs and Brakes’ own Sysco ranges, creating a one‑stop shop for operators looking to refresh menus, explore new products and understand emerging trends.

Registration for the Ashton Gate Foodie Expo, which will be open from 10am to 3pm is now open.

Articles over 1 year old See News Archive
Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
British Frozen Food Federation Members Logo
what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

    See Full Quote

  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

    See Full Quote

  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

    See Full Quote

  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

    See Full Quote

  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

    See Full Quote

  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

    See Full Quote

  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

    See Full Quote

  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

    See Full Quote

  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

    See Full Quote

  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

    See Full Quote

Website Designed & Built by we are CODA