Become a member

News

News / News

Businessman’s South Pole Charity Challenge

Businessman’s South Pole Charity Challenge

Oakland International Group Chief Executive, Dean Attwell is undertaking his South Pole challenge in aid of children’s charity Molly Olly’s Wishes

Businessman Dean Attwell is getting ready to undertake the second biggest charity challenge of his life, to reach the South Pole.

Dean, the Group Chief Executive of Oakland International, is self-funding his polar expedition to ensure that all money raised will go directly to support children’s charity Molly Olly’s Wishes.

After successfully completing a North Pole challenge in 2017, Dean has been training hard with specialist endurance coaches at Forder PT to ensure he will be pole-ready for this next frozen challenge, which begins with a 14-hour flight to Punta Arenas where together with the rest of his expedition group he will spend 2 days checking kit, reviewing expedition procedure and undertaking final preparations before flying on to Antarctica.

Molly Olly’s Wishes Co-founder and Trustee Rachel Ollerenshaw commented: “The team at Molly Olly’s Wishes are extremely grateful to Dean and everyone at Oakland for their support. Dean and the team have only recently been introduced to the charity but have got stuck in straight away.

“This is a really tough challenge and we hope that people will dig deep to support and spur Dean on. Together we can make a very real difference and help to make those dark days brighter for children facing very challenging circumstances.”

The charity was founded by Rachel and Tim Ollerenshaw following the death of their daughter Molly Ollerenshaw who was diagnosed with a Wilms tumour. Sadly, following her 5-year battle Molly passed away in 2011. Molly Olly’s Wishes supports children aged 0-18, and their families, with additional help to ease the many burdens of living with a terminal or life-threatening illness by granting children individual wishes and providing emotional therapeutic support.

Said Dean: “All expedition costs are covered, so every penny donated will go directly to support the work of Molly Olly’s Wishes which does such amazing work supporting children and their families living with a life threatening or terminal illness.”

On arrival in Antarctica Dean and the group will then move on to the Union Glacier basecamp spending a day acclimatizing before final drop off at 89 degrees south latitude and the starting point for their trek across the frozen Antarctic landscape to reach the South Pole.

Added Dean: “We’ll be skiing between 6-10 hours a day at an altitude of approximately 3,100m before we finally arrive at the South Pole on the 14th January 2019. Any and all donations to support this wonderful charity, no matter how small, are very much appreciated.”

To donate and support Dean please visit his fundraising page:  https://uk.virginmoneygiving.com/fundraiser-display/showROFundraiserPage?userUrl=Dean-Attwell&pageUrl=4

You can find out more about Molly Olly’s Wishes by visiting visit: https://www.mollyolly.co.uk/

 

Articles over 1 year old See News Archive
Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
British Frozen Food Federation Members Logo
what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

    See Full Quote

  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

    See Full Quote

  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

    See Full Quote

  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

    See Full Quote

  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

    See Full Quote

  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

    See Full Quote

  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

    See Full Quote

  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

    See Full Quote

  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

    See Full Quote

  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

    See Full Quote

Website Designed & Built by we are CODA